Marketing Manager
Posted by Johnson Outdoors Inc. on 12/10/2018
Job Basics
Industry Sector: Outdoor
Job Categories: Marketing & Digital Marketing
Company Type: Recreation
State: NH
City: Manchester
Country: United States
Required Experience: 5 - 7 years
Job Type: Full Time
Salary:
Required to Relocate:
Required to Travel: Yes
Employee May Telecommute: No
Job Seeker Must Live Within: 25 miles
Job Description & Requirements
Want a chance to transform the consumer experience with exceptional outdoor brands?
Join our team!
Johnson Outdoors Gear, home to Jetboil® & Eureka!®, some of the world’s most awesome and best-known outdoor recreation brands, creates amazing outdoor experiences - for adventurers, by adventurers.
Easy access to adventure for all outdoor recreation lifestyles is our hallmark. Eureka!® tents and camping gear are designed for simple setup and complete comfort. Jetboil® outdoor cooking gear brings advanced technology to the table, putting us at the forefront of backcountry cooking
Check us out on www.jetboil.com and www.eurekacamping.com, or find us on Twitter, Instagram and Facebook!
As our Marketing Manager, you’ll be responsible for managing the planning and delivery of the many integrated marketing campaigns that support our brands – ensuring that our ideas turn into actions that further our mission of opening the world through the amazing awe of the great outdoors.
For this highly visible role, we need a seasoned marketing generalist who is familiar with the breadth of digital channels, able to develop an integrated digital strategy, and drive actions with measurable impact. You will develop and execute performance-based digital programs that include a mix of eRetail, social media, display, and SEO/SEM advertising; track performance of digital marketing campaigns; optimize spend and performance based on identified trends and insights.
You’ll flex your strategic muscles, seeing three steps ahead, naturally anticipating roadblocks and realizing opportunities that others may not immediately see.
You’ll wow us with your organizational skills, masterfully choreographing cross-channel, multi-faceted marketing campaigns with ease and can-do attitude – routinely making the impossible, possible, and everyone around you better.
If you’ve got a way with words and images, if you love the challenge of understanding consumers and what makes them tick, if you want to market innovative and award-winning products that are industry leaders, then you might just have what it takes to be a Jethead!
Get in touch with us today! Email your resume to us at hr@johnsonoutdoors.com.
What you will do:
Effectively execute the brands’ positioning, identity and marketing messages. Collaborate with product and brand marketing teams as well as outside vendors to ensure that product positioning and messages are aligned with other products, corporate strategy and brand identity.
Own and organize the various marketing campaign plans and calendars that unfold throughout our year. Turn those plans into action, executing comprehensive marketing communications (i.e. traditional, grass roots, new media, etc.) in the most cost efficient manner. Be our all-seeing eyes, making sure no opportunity is missed, or detail overlooked to meet company sales, profit and growth objectives.
Develop and execute an integrated digital strategy. Create and manage digital assets for consumers and trade, including eCommerce and email assets, SEO/SEM advertising, and sales collateral. Implement social media presence for our brands, coordinating with the brand/product teams in managing content generation.
Conduct research to benchmark best practices, understand consumer marketing dynamics to effectively target the consumers/customers. Analyze web trends and development of marketing plans that meet strategic goals.
Manage financial resources assigned to marketing efforts and optimize return on the marketing dollars. Collaborate with leadership to prepare and monitor budget assumptions within each product category.
What you need to succeed:
Bachelor’s degree in Marketing, Communications or equivalent
5 years of experience in marketing, product management/marketing, or brand marketing preferably in consumer goods. outdoor recreation / sporting goods preferred
Documented experience of leading and developing a team (Talent Catalyst)
Experience leading the creative development process, including brief development, reviews and production.
Proficient and passionate about new marketing approaches and tactics (e.g. SEM, SEO, digital marketing, lead acquisition and/or generation (online and offline).
Ability to effectively plan and lead projects working directly and collaboratively with cross-functional teams, internal key stakeholders and external partners.
Ability to effectively toggle between strategic thinking and tactical execution (commercial /Business Acumen) .
Adaptive, flexible, and willing to work in fast-paced environment with dynamic business and industry challenges.
Professional maturity; ability to work across all levels in the organization and lead projects effectively.
Highly committed and willing to go the extra mile to support team, projects and company initiatives.
Strong creative and problem-solving skills, strong presentation skills.
Highly proficient in all general management tools, including Microsoft Office (Strong PowerPoint skills required, Keynote and other presentation programming skills a plus) and basic design capability ideal (Adobe Suite of products, InDesign, other).
Comfortable working in a lean and fast-paced environment
A few pointers about our culture:
Entrepreneurial spirit and innovation are in our bones! We authentically innovate trusted equipment that gets people out there.
We are laser-focused on our consumers, and passionate about inspiring people to actively engage with the amazing awe of the outdoors again and again.
We strive to create meaningful, healthy change in the world as individuals and as a family of brands.
We value team members who are willing to wear many hats; who take personal initiative, anticipating what needs to be done, and figuring things out to make them happen; but who are also willing to ask help, to assist others and work together.
What you will receive:
Share in the company’s success – Competitive base salary, with additional earning potential through our cash profit sharing and employee stock purchase plans.
Find your work/life balance with generous paid time off and holiday benefits, health insurance and wellness plans.
Further your career with training opportunities including our tuition assistance program.
Plan for your future with our 401k with company match and deferred retirement contributions, Sons & Daughters Scholarship program, life and LTD insurance, employee stock purchase plan, and more.
Johnson Outdoors Gear is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Pre-employment drug test and background check required.
