The Fishing Industry Jobs Marketplace

Digital Marketing Manager


Posted by Vibram on 02/26/2019

Job Basics

Industry Sector: Action, Bike, Fishing, Fitness, Hunting/Shooting, Lifestyle, Outdoor, Snow, WaterSports

Job Categories: Management - Team, Manufacturing, Marketing

State: MA

City: Boston

Country: United States

Required Experience:

Job Type: Full Time


Required to Relocate: No

Required to Travel: Yes

Employee May Telecommute: No

Job Seeker Must Live Within:

Job Description & Requirements

As our Digital Marketing Manager working in our newest Boston location, you are a digital marketing expert, you have a deep understanding of the consumer and their sport lifestyle. You are able to deliver on our Brand and Business objectives, connecting our members with the innovation, experiences and stories that will enable them to play more sports. You are a team player and a go-getter, curious and eager to innovate, to test & fail and learn & evolve. You appreciate the art of creativity and you value the importance of data and consumer insights. You understand the technology and the role of our direct to consumer channels and you are always ready to be a thought partner and a thought leader, a digital evangelist and a consumer advocate.


In this role, in partnership with the Five Fingers Category Director and Vibram Corporation Marketing VP, you will be responsible for the planning and execution of USA Digital Brand plan around Five Fingers and marketing strategy. You will develop digital experiences, cross-channel journeys, communication plans, and briefs to guide and shape the creative work. You will work cross-functionally to bring Category campaigns and editorial stories to life across, Email and Vibram Apps. You will partner with the PR communication to extend the messages and the engagement plans on social media platforms.


 Love for sport and passion for culture, fashion and retail

5-6+ years’ experience in Brand Marketing or Digital Brand Marketing. Experience working on the retail floor is a plus.

High-level strategic thinker and idea generator, with strong attention to detail and commitment to excellence.

Problem solver with excellent communication and organizational skills.

Analytical skills to gather business/user insights and apply learnings.

Solid understanding of UX, SEO and SEM is optimal.

Strong project leadership and project management skills and ability to juggle between projects and priorities.

Proven track record of work collaboratively and effectively with creative teams

Ability to make strategic recommendations, draft presentation decks and present to marketing leadership.

Ability to learn and adapt quickly and work in a constantly evolving environment, making judgment calls and shifts as needed

About Vibram

Vibram  is an Italian company based in Albizzate with locations in China and Massachusettes that both manufactures and licenses the production of Vibram branded rubber outsoles for footwear. The company is named after its founder, Vitale Bramani,[1] who is credited with inventing the first rubber lug. Vibram soles were first used on mountaineering boots, replacing leather soles fitted with hobnails or steel cleats, commonly used up until then.

The soles produced by Vibram are called Vibram soles, Vibram rubber, or simply Vibram.