Sales Manager
Posted by National Park Trips Media/Active Interest Media on 03/07/2019
Job Basics
Industry Sector: Outdoor
Job Categories: Sales - Inside - Product & Reservations
Company Type: Publication/Media, Recreation, TravelandTourism
State: CO
City: Boulder
Country: United States
Required Experience: 1 - 3 years
Contact Name: David Krause
Job Type: Full Time
Salary: $36-40,000/year
Required to Relocate:
Required to Travel:
Employee May Telecommute: No
Job Seeker Must Live Within:
Job Description & Requirements
Active Interest Media: Outdoor
Group
Division: National
Park Trips Media
Open Position: Sales
Manager
Location: Boulder,
CO
Reports to: Sales
& Co Brand Director
Start Date: April
1, 2019
Salary: $40,000
plus commission
Who
We Are
As experts in national park travel, we started our
company to make it easier for people to plan their dream vacations to national
parks like Rocky Mountain. Every year, we help more than 600,000 travelers plan
a Rocky Mountain National Park vacation. Our detailed trip-planning
websites, National Park Journal, Colorado edition, park-specific trip planners,
social media channels and newsletters are packed with insider tips on what to
do in and around the park, including the best places to eat, sleep and explore.
We also have developed epic road trips with daily itineraries that highlight
fascinating attractions and fun outdoor activities along the way. Many of our
tips and stops come from our clients who own or work at the businesses, cities
and towns along the way to our national parks. Your job will be working with
existing clients and meeting with new ones to offer them packages that help
them attract national park travelers.
Job Summary
National Park Trips Media (NPTM) is seeking a creative, detailed
and results-oriented sales manager to lead the strategic cultivation of its
print, digital and leads program within the Colorado region including the towns
and businesses located near Rocky Mountain, Mesa Verde, Great Sand Dunes &
Black Canyon of the Gunnison National Parks. He or she will also be the point
of sales for NPTM’s Olympic National Park & Great Smoky Mountains National
Park digital & leads programs. After proven success, this person will also
be the lead sales person for our California clients whom we work with on
integrated marketing campaigns to promote travel to the towns and businesses
along the way to more than six California national parks. Our clients are
largely the businesses and towns located along the route to some of the
country’s most popular national parks.
This account manager will be a sales expert and
responsible for maximizing customer lifetime value, helping to drive national
park enthusiasts to their towns and businesses. Reporting to the Sales
Director, the Sales Manager will be responsible for advertising sales to a
diverse set of industry clients. This is a full-time role based in the Active
Interest Media offices in Boulder, Colorado.
This is a sales job, and while performance is measured in revenue, this is a
team environment. NPTM is a small team so it requires a natural leader who is
equally good at stepping up and taking charge as they are hanging back and
contributing… and knowing when the time is right for both.
Sales Manager Overall
Responsibilities:
- Work directly with NPTM team in acquiring and
managing the Colorado/Rocky Mountain Region category business
- Drive sales of programs across print, digital, video, social, email, leads,
event, and custom products
- Work with the Sales Director and editorial to build creative solutions through
integrated programs that align with client direction and goals
- Develop cross-platform sales opportunities, proposals, digital, leads and
social campaigns and recaps for clients and agencies
- Maintain a project manager role when it comes to executing large multi-media
marketing programs for your clients
- Stay attuned to new market trends, events and new media opportunities
- Build and maintain strategic partner relationships, attend industry events
and client meetings
- Develop high level strategy/creative around RFPs & media plans
- Take a proactive approach to sales & marketing and consistent idea
generation
- Track and maintain regular customer service on accounts to make sure we’re
delivering and optimizing campaigns
- Understand revenue goals and forecasting
- Work to improve relevancy for NPTM brands & the various brands we work
with including other groups within the Outdoor Group of Active Interest Media
including Backpacker, Climbing & Ski as well as working alongside brand
managers and publishers to drive the development of individual AIM brands
- Maintain a big-picture outlook to help create and sell multi-advertiser and
multi-platform programs
- Multitask and work under deadline pressure while working
independently
- Assist on other miscellaneous tasks as needed
Specific
Duties:
- Sell National Park Journal, Colorado
edition, an annual magazine, online & lead generation advertising and
custom digital media to existing client base and new prospects
- Sell advertising for Exit 205, a magazine covering Silverthorne and Dillon
- Establish & maintain current client and potential client
relationships in the Colorado, Pacific Northwest and Great Smoky regions
- Develop new sales opportunities through strong
prospecting skills willingness to pick up the telephone and hit the road
- Prepare presentations, proposals, and sales contracts
Ideal Candidate:
- Passionate about public lands, more specifically national parks
- Successful sales experience, managing multiple accounts YOY
- Extremely detail and organization oriented
- Familiarity with leads programs
- Ability to communicate clearly
and be assertive, when necessary, to ensure deadlines are met
- Proactive and positive approach to problem solving and in working with
people
- Good listener who can grasp team needs and what needs to be done
- Reliable and responsible
- Punctual
Skills & Qualifications:
- Bachelor’s degree
- 2+ years of sales experience selling print and digital advertising for
consumer media
- 2+ years of marketing experience
- Familiarity with SalesForce preferred
- Familiarity with social media including Facebook, Twitter & Instagram
preferred
- Proficient in MS office, emphasis on Excel and
Outlook
- A self-starter with an entrepreneurial spirit
- Ability to demonstrate past sales achievements – revenue vs. quota
- Exceptional oral and written communications skills
- Team player with positive attitude
- Process-oriented with strong analytic interest
- Experience with digital marketing and custom content
- Strong interest in outdoors and leading an active, healthy lifestyle
- Detail oriented, organized, and has an ability to manage multiple sales
initiatives simultaneously in a fast-paced environment with flawless attention
to detail
- Can lift up to 20 lbs
- Some travel required
To Apply
Submit a cover letter and resume to David Krause, Sales & Co Brand Director
of National Park Trips Media, at dkrause@aimmedia.com.
All qualified applicants will
receive consideration for employment without regard to race, color, religion, gender,
sexual identity, national origin, protected veteran status, or disability
status. Any offer of employment is contingent upon the results of a
pre-employment reference check.
About National Park Trips Media/Active Interest Media
As experts in national park travel, we started National Park Trips Media to make it easier for people to plan their dream vacations to national parks. From taking in awe-inspiring views, hiking iconic trails and discovering new cultural and natural landscapes, we believe national parks and the attractions on the way truly offer something for everyone. We spend every day uncovering the hidden gems of the national parks and the roads to them, so travelers can spend less time researching and more time having fun.
