Social Media Manager

Camp Chef is looking for a Social Media Manager to join our Marketing team! Primary responsibilities of this role include the implementation and management of online marketing campaigns across multiple digital channels. 

RESPONSIBILITIES

•    Help plan and implement all Email, Influencer and Social media campaigns to work in concert with overall business objectives and marketing goals. 

•    Implement new digital marketing strategies across multiple online channels and determine best ROI/KPl's and metrics to monitor their effectiveness.

•    Implement campaigns designed to increase brand awareness, customer engagement and consumer direct sales. 

•    Work closely with the creative team to ensure all digital assets such as images, videos, and content is staged and ready to be used in digital plans. 

•    Manage all social and email campaigns and initiatives while coordinating with our core marketing team to make sure consistent message across all web, email and social media platforms. 

•    Make effective data-driven decisions and be able to implement changes quickly in order to improve effectiveness of all digital marketing initiatives.

•    Research and identify new online marketing growth opportunities which offer the potential of increased sales or drive more traffic to our brand. 

•    Track and report on effectiveness of all digital campaigns and make recommendations for improvements and increased ROI.

•    Collaborate with outside agencies and various online marketing technology partners to improve our digital outreach. •    Keep current with emerging digital marketing technologies through relevant blogs, community forums, industry events, conferences, groups, pages, e

QUALIFICATIONS

•   Bachelor’s degree – Marketing, Journalism, Communications, Digital media certifications a plus (Facebook Blueprint, Google Analytics, etc).

•   Minimum of 3 to 5 years of prior digital marketing experience required with heavy emphasis in social media community management and advertising

•   Extensive knowledge of Facebook Ads Manager

•   Basic Adobe Creative Suite experience (crop, resize images, etc.)

•   Previous experience with email marketing platforms

•   Basic to intermediate experience with HTML and CSS

•   Experience with A/B and multi-variant testing through email and digital advertising

•   Experience with creating funnels through social media advertising

•   Ability to find, adapt, and effectively use new technologies

Great tasting food will always bring people together and Camp Chef has that figured out. As an industry leading manufacturer for more than 20 years, Camp Chef produces high quality products offering efficient ways to cook for almost any outdoor gathering. From social functions to camp outs or even dinner on the back patio, Camp Chef can do it all.