Experiential Marketing Manager
Posted by Leatherman on 12/31/2019
Industry Sector: , Action, Bike, Fishing, Fitness, Hunting/Shooting, Lifestyle, Outdoor, Snow, WaterSports
Job Categories: Marketing & Digital Marketing
Company Type: Accessories, HardGoods/Equipment, Recreation, Retail
Country: United States
Required Experience: 5 - 7 years
Job Type: Full Time
Required to Relocate:
Required to Travel:
Employee May Telecommute: No
Job Seeker Must Live Within:
Job Description & Requirements
Leatherman Tool Group, Inc. is seeking an Experiential Marketing Manager for our world headquarters located in Portland, Oregon. Leatherman is the world leader in the design and manufacturer of innovative, high quality, compact, multi-purpose tools. We employ over 500 Team Members in our 90,000 square feet facility. Visit our website at: www.leatherman.com
The successful candidate for our Experiential Marketing Manager will develop and execute trade strategies, field activation and experiential marketing plans, both Trade and Consumer facing, based on target segmentation and business building objectives to support and grow the brand. This individual ideates, implements, oversees, measures and analyzes trade marketing, field activation and experiential marketing strategy, processes, content, calendar and promotional plans, campaigns and budget optimization.
= Manage experiential marketing (trade and consumer) in alignment with identified targeted consumer segmentation strategies and guidelines to ensure appropriate audiences are being reached.
= Create, refine and continuously evaluate marketing activation strategy to optimize the brand and meet its targets.
= Ideate, plan, execute and report ROI on all trade marketing, field activation and experiential marketing activations.
= Negotiate and manage all trade show, event contracts and consumer facing event sponsorships and retail events.
= Manage remote field marketing team members and agencies, ensuring communication and continuity of strategy and execution of all field marketing activities.
= Design and implement career development goals and opportunities for trade marketing, field marketing team to create a ready pool of internal candidates for future roles in Sales, Marketing, Product and other departments within the company.
= Identify programmatic goals and work with individual contributors to create supporting goals.
= Support Trade Marketing Manager goal execution and completion.
= Support Field Supervisors oversight of goal execution and completion.
= Collaborate with the Digital/Social Managers to synchronize experiential activities with other functional marketing roles to coordinate programming that creates engaging and relevant content across the brand experience.
= Educate, inform, communicate and collaborate with key internal stakeholders (across all functional departments and teams).
= Define and drive progress of critical KPI’s and measures of brand awareness related to experiential marketing programs(trade and consumer focused).
= Manage and assist in the development of wholesale retail partnerships.
= Manage trade marketing, field activation and experiential marketing budgets, inventories, and logistics through teams.
= Research, analyze and share competitive field activation and experiential marketing insights and activity from spending time in the field.
= Represent the brand at relevant consumer and industry events.
= Work cross-functionally with the creative, brand, sales, and product teams for event branding and product messaging.
= Set clear goals and KPIs for all of your direct reports.
= Delegate tasks and set project deadlines.
= Oversee day-to-day team(s) operation and performance.
= Monitor and communicate with team about their performance through 1:1s and regular performance evaluations.
= Create a health and motivating work environment and atmosphere.
= Discover training needs and provide coaching.
= Listen to team members’ feedback and resolve any issues or conflicts.
= Plan and organize team building activities.
= Builds effective teams – Build strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
= Collaborates – Build partnerships and work collaboratively with others to meet shared objectives.
= Communicates effectively – Develop and deliver a variety of communications that convey a clear understanding of the unique needs of different audiences.
= Customer focus – Build strong customer relationships and deliver customer-centric solutions.
= Decision quality – Make good and timely decisions that keep the organization moving forward.
= Directs work – Provide direction, delegate, and remove obstacles to get work done.
= Ensures accountability – Hold self and others accountable to meet commitments.
= Instills trust – Gain the confidence and trust of others through honesty, integrity, and authenticity.
= Resourcefulness – Secure and deploy resources effectively and efficiently.
= Situational adaptability – Adapt approach and demeanor in real time to match the shifting demands of different situations.
Experience and Education:
= Bachelor’s degree in Marketing or related field preferred.
= At least 5 years’ experience as Field Service Rep or Manager.
= Experience with retail merchandising and product trainings.
= Proficient with MS Office, including Word and Excel.
Physical Demands & Working Conditions:
While performing the duties of this job, the employee frequently stands and walks; talks and hears, uses hands to finger, handle, grasp, or feel objects, tools, or controls; reach with hands and arms. The employee occasionally sits; climbs; twists, stoops, kneels, crouches, or crawls. The employee frequently lifts and/or moves up to 5 lbs., and occasionally lifts and/or moves up to 55 lbs. The employee frequently pushes/pulls an average of 40 lbs., and occasionally pushes/pulls up to 70 lbs. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, and depth perception.
While performing the duties of this job, the employee regularly works in an office or store environment and is occasionally exposed to the production environment. Work area is well lit and air-conditioned.
Travel up to 40% of the time may be required to attend trade shows, events, etc. May be asked to work outside of typical work hours as social media, product introductions, or press coverage dictates.
Excellent Benefit Package:
Competitive Compensation, Bonus Plan, 401k Employer Match up to 5%, Onsite Health Clinic, Medical, Dental, Life Insurance, Award Winning Wellness Program, PTO, 10 Paid Holidays, On Premise Gym, Pickle Ball Court, Opportunities for Career Advancement and Personal Growth with Educational Reimbursement Program, Employee Assistance Program and Employee Discount on Products. Come be part of the Leatherman Team. Leave nothing undone . . . . Including your career!
We thrill our consumers with quality, products and service; We care about each other’s well-being; We share ideas, challenge each other and do the right thing; We respect each other, show humility and grow from our failures; We foster the development of individuals to reach their greatest potential
Pre-employment background check and drug screening is required. Equal Opportunity Employer.