The Fishing Industry Jobs Marketplace


Digital Marketing Specialist

 

Posted by HydraPak on 03/05/2020


Job Basics

Industry Sector: Bike, Fitness, Outdoor

Job Categories: Ecommerce Management, Marketing & Digital Marketing

Company Type: HardGoods/Equipment

State: CO

City: Longmont

Country: United States

Required Experience: 1 - 3 years


Job Type: Full Time

Salary:

Required to Relocate: Yes

Required to Travel: Yes

Employee May Telecommute: No

Job Seeker Must Live Within:


Job Description & Requirements

The Position:

Digital Marketing Specialist

 

Position Objective:

 

This position will be dedicated to coordinating the eCommerce and digital marketing strategies for HydraPak.com, PolarBottle.com, and BottleBright.com.

 

About You:

You’re a well-rounded digital marketing professional and aspiring leader. Self-motivated, creative and a great communicator who is passionate about the outdoors, and driving consumer engagement. You're knowledgeable in social media marketing, web content management, email and search marketing. You know that marketing is a mix of strategy and tactics; mindful of both brand image and the need to drive sales. You are highly organized with an attention to detail, working well unsupervised and able to keep up with the demands of daily responsibilities and long-term growth initiatives.

 

Position Responsibilities:

  • Responsible for managing the company’s comprehensive digital marketing plan and budget that supports the brand image, product, and key messaging
  • Develop and implement digital marketing editorial calendar (social, email, web) to increase engagement and support brand's overall strategic marketing plan and sales goals
  • Assist in maintaining the brand’s website, managing relationships with development partners
  • Own the deployment process for all of blog, home page, product page, landing page, and shop page content with appropriate tracking and tagging
  • Guide and assist the design and creative teams with all required content; work alongside Creative team to develop in-house content in the form of videos, photography, blog articles, social campaigns, etc. for website
  • Track and provide metrics for all brand social media channels, website and email campaigns; provide monthly analytics and work with leadership to implement necessary changes for optimization
  • Coordinate with outside vendors to support search and paid media strategy, including budget and ROAS monitoring
  • Assist in managing and analyzing Amazon catalog, A+ product pages, store front, and AMS initiatives
  • Monitor and work with CS to respond to consumer activity on forums and social pages/groups

Position Requirements:

  • Standard work day Monday – Friday 8:00AM – 5:00PM in Oakland, CA or Boulder, CO
  • Travel anticipated for trade shows
  • Travel possible within US and to Europe, Asia
  • Additional time occasionally required outside normal hours for travel, trade shows, or special projects.

Compensation:

Offer to be determined based upon individual’s experience and qualifications.  Benefits include company bonus plan, health insurance plan and 401(k). Plus, industry gear discounts and professional development opportunities through OIA and Camber Outdoors (formerly OIWC).

 

Qualifications:

  • Prior marketing experience (1-3 years) with a consumer product brand, experience within the active Outdoor industry a plus
  • Eager to grow digital performance and growth marketing skillset; able to understand what it means to drive profitable traffic and proficient with reporting analytics and data
  • Demonstrated understanding of/experience:
    • Social media platforms
    • Digital advertising programs
    • Email marketing and best practices
    • Search and display marketing strategies and best practices
    • Managing omnichannel campaigns
  • Working knowledge of HTML and CSS and key digital marketing tools: MailChimp, Google Analytics, Google Ad Words, Google Tag Manager, Shopify, etc.
  • Strong copywriting skills; proven experience in writing and/or directing effective content for web/social, ads, and/or collateral
  • Experience with ecommerce merchandising, planning, coordination and execution a plus
  • Excellent organizational and project management skills
  • Ability to work autonomously, practice good judgment, effective decision making and time management skills
  • Ability to work in, and make a positive contribution to a team environment

To Apply:

Please email resume and customized cover letter with why you are interested in working at HydraPak, clearly indicating relevant experience and skill sets to marketing@hydrapak.com

 


About HydraPak

Pushing boundaries to redefine the future of hydration, HydraPak creates innovative solutions that stand up to the harshest environments. Easy-to-use and highly functional, every HydraPak product showcases the technical manufacturing expertise that has distinguished the company for nearly two decades. By offering a better way to hydrate, and continually seeking to refine its offerings, HydraPak has pioneered new product categories and become a top global brand as well as a trusted partner for hundreds of major OEMs. 

Based in Oakland, California, and offices in both Hong Kong and Park City, UT, we are a small company of highly-motivated enthusiasts who are lucky enough to be able to combine work with our shared passion for recreation and product applications. If you are looking to make a difference and value a casual, team-oriented atmosphere, have a down-to-earth disciplined approach, and possess a drive to innovate, this may be the right fit for you.