The Fishing Industry Jobs Marketplace

Marketing Specialist


Posted by SmartEtailing on 03/06/2020

Job Basics

Industry Sector: Bike, Outdoor

Job Categories: Marketing & Digital Marketing

Company Type: Publication/Media

State: CO

City: Boulder

Country: United States

Required Experience: 3 - 5 years

Job Type: Full Time


Required to Relocate:

Required to Travel:

Employee May Telecommute: No

Job Seeker Must Live Within: 25 miles

Job Description & Requirements

 The role supports the Agency in a variety of ways including sales, strategy, and peer leadership. Marketing specialists work directly with clients and the account team to organize marketing plans, complete projects successfully and on time, and achieve sales goals.

What this role does: 

  • Delivers exceptional service to all clients in a timely, efficient, effective, and friendly manner
  • Acts as the main point of contact at SmartEtailing for bicycle retail clients within the accounts team
  • Merchandises and updates websites to meet e-commerce best practices
  • Creates email marketing campaigns
  • Oversees digital advertising campaigns 
  • Sells complementary marketing deliverables
  • Develops marketing plans and gathers all essential information to effectively implement
  • Tracks marketing performance, communicates results, and develops plans for improvement
  • Identifies opportunities to improve or change the marketing packages to create a better customer experience
  • Communicates effectively with customer success team to ensure timely attention to technical issues beyond the scope of marketing program work
  • Communicates effectively with the development team by writing clear and concise tickets in Jira for bugs and enhancements 
  • Provides art direction for graphic designers, strategists and front end developers
  • Manages work via project management software and keeps the team updated on progress
  • Stays current on retail marketing trends and brings new ideas to the company
  • Communicates in an effective, friendly and timely manner with clients, vendors, and peers
  • Takes on additional tasks within your area of expertise as necessary
  • This is not a comprehensive list of possible responsibilities, tasks and duties. There are a variety of other duties that will need to be completed on an as needed basis.



  • Bachelor’s degree in marketing or related field, or equivalent experience
  • 2+ years of experience as a marketing professional at an agency or business
  • Customer service and retail experience strongly preferred
  • Understanding of marketing trends and best practices
  • Solid working knowledge of modern web technologies
  • Organized and proficient at managing overlapping projects in a detail oriented manner
  • Proven experience in collaborating with others in a professional environment
  • Understands, interprets and implements feedback effectively
  • Self-motivated with a positive attitude for work
  • Limited domestic travel may be required & valid driver’s license
  • Passion for and knowledge of cycling is a plus
  • Hard-working, creative and eager to learn and expand knowledge of online direct marketing
  • Fun and friendly


About SmartEtailing

We were voted one of Outside Managine's Best Places to Work in 2018 SmartEtailing, founded in 1999, provides comprehensive website and marketing solutions for North American speciality bicycle retailers that drive sales and increase profits.  With SmartEtailing, a bike shop's website is transformed from a passive advertisement to an interactive, content-rich marketing vehicle that informs and sells to customers.;. Perks include:  Comprehensive medical, dental and vision plans, 401(k) plan with employer match, Generous PTO, paid volunteering, open office environment with natural light and mountain views, bicycle commuter and carpool credits, discounts on bikes and gear, monthly bbq / potluck events, free office snacks, easy bike path access, group bike rides and onsite fitness room.