The Fishing Industry Jobs Marketplace

Jetboil Associate Product Manager


Posted by Jetboil on 03/20/2020

Job Basics

Industry Sector: Lifestyle, Outdoor

Job Categories: Business Opportunities, Management - Brand, Management - Product -Brand, Marketing & Digital Marketing

Company Type: HardGoods/Equipment

State: WI

City: Racine

Country: United States

Required Experience: 3 - 5 years

Contact Name: Sara Schroeder

Job Type: Full Time


Required to Relocate:

Required to Travel:

Employee May Telecommute: No

Job Seeker Must Live Within:

Job Description & Requirements

Do you want a chance to develop and market cutting-edge products for an exceptional outdoor brand?  Do you have a passion for the outdoors and enjoy backcountry hiking and camping? Would you like the opportunity to work with an outstanding group of people who share those interests?

Come join our team in Racine, WI!  

At Johnson Outdoors, home to the Jetboil® brand, we want people to get out and experience the great outdoors and our awesome gear - crafted for adventurers, by adventurers – creates amazing outdoor experiences from launch to landing. What goes into a company that makes some of the best outdoor equipment in the industry? It’s simple: our people, an enduring passion for innovation that delights our customers, and love for the get-out-there lifestyle. It’s at the core of who we are as a brand along with our strong belief in teamwork, respect, fun, and community.

Elevate your backcountry meals with Jetboil® outdoor cooking gear! Fast, compact and efficient, Jetboil brings advanced technology to the table, boiling water in seconds, not minutes. And boiling is just the beginning. Our precision cooking and basecamp systems are wildly versatile, designed and equipped to create culinary masterpieces on the trail.    

Check us out on or find us on YouTube, Instagram and Facebook!

Based in beautiful and affordable Racine, Wisconsin, at our Headquarters on the shore of Lake Michigan, you’ll have incredible access to a variety of outdoor activities whether skiing and snowmobiling in winter, or kayaking, fishing, sailing, fishing, hiking or more in summer. Close to both Milwaukee and Chicago, the area boasts a wide variety of amenities including a vibrant arts and culture scene and a host of unique, creative dining options. 

As our Associate Product Manager for our Jetboil brand, you will support Johnson Outdoors objectives through developing and executing product plans that successfully conceptualize and launch products to market in a timely and profitable manner.

If you’re driven, smart, someone who figures things out, this is a fantastic opportunity to advance your career in Marketing! If you also love the challenge of working both independently and collaboratively with different levels of employees and business partners, and if you want to support a business in bringing  innovative, versatile and industry-leading products to market, then you might just have what it takes to join the Johnson Outdoors family!

Get in touch with us today! Email your resume, cover letter and salary expectations to us at  


What you will do:

§  Recommend new and innovative design approaches, new segments and new opportunities to obtain cost savings, increase efficiencies/effectiveness and improve product performance of existing products.

§  Assist in developing product line plans based on defined marketing strategies and objectives.

§  Partner as part of a cross functional team to lead and execute smaller to moderately complex projects to ensure a successful launch. Ensure projects are executed on time, within quality guidelines and within budget.

§  Work with research and development, the external design team or the vendor to ensure that new products are developed on time and meet cost, quality and margin requirements. May work closely with international teams to ensure that new products meet international market requirements where applicable.

§  Collaborate with marketing and sales teams to ensure marketing collateral and resources align with overall product objectives.

§  Provide communication related to product development performance against objectives. Establish and maintain relationships within the business unit and throughout the organization that enhance the achievement of product line objectives.

§  Collaborate with marketing and sales leadership to effectively target consumers and deliver the product to the market to maximize profits.

§  Participate in the planning process of long range growth plans and shorter term competitive strategy for the product line(s).


What you need to succeed:

§  Bachelor’s Degree in marketing, business administration or equivalent job experience.

§  Typically requires a minimum of 3 years of product experience which includes performing managing projects from conception to launch, product research and product positioning to successfully and profitability launch products to market.

§  Skills and ability to successfully implement a project plan. Demonstrated project management skills from product conception to launch which includes researching market practices to support the development of innovative, profitable products and successfully bringing the product to market.

§  Excellent written and verbal communication skills to collaborate effectively with cross functional internal teams and external vendors.

§  Knowledge of brand and business management basics, product positioning and packaging.


A few pointers about our culture:

§  Entrepreneurial spirit and innovation are in our bones! We authentically innovate trusted equipment that gets people out there.

§  We are laser-focused on our consumers, and passionate about inspiring people to actively engage with the amazing awe of the outdoors again and again.

§  We strive to create meaningful, healthy change in the world as individuals and as a family of brands.

§  We value team members who are willing to wear many hats; who take personal initiative, anticipating what needs to be done, and figuring things out to make them happen; but who are also willing to ask help, to assist others and work together.


What you will receive:

§  Share in the company’s success -  Competitive base salary, with additional earning potential through our cash profit sharing plan.

§  Find your work/life balance with generous paid time off and holiday benefits, health insurance and wellness plans.

§  Further your career with training opportunities including our tuition assistance program.

§  Plan for your future with our 401k with company match and deferred retirement contributions, Sons & Daughters Scholarship program, life and LTD insurance, employee stock purchase plan, and more.


All qualified applicants will receive consideration for employment at Johnson Outdoors (and all subsidiaries) without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law.  Johnson Outdoors is proud to be an affirmative action and equal opportunity employer.normal'> normal'>If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, please contact Human Resources at to let us know the nature of your request and your contact information.

Pre-employment drug test and background check required.

About Jetboil

For any adventure — from alpine expedition to a weekend trek — Jetboil offers a stove that will keep you fueled. When exploring the backcountry, a compact and efficient stove is fundamental, no matter the level of cuisine you want to create. We’re obsessed with engineering a backcountry stove that pushes you further. So, whether you’ve spent years on the trail or are gearing up for your first adventure, we’ll be your guide to finding the Jetboil stove that completes your journey.