The Fishing Industry Jobs Marketplace


Digital Marketing & Sales Manager

 

Posted by Julbo Eyewear on 05/05/2020


Job Basics

Industry Sector: Action, Bike, Fishing, Fitness, Hunting/Shooting, Lifestyle, Outdoor, Snow, WaterSports

Job Categories: Events, Marketing & Digital Marketing, Social Media

Company Type: Accessories

State: VT

City: Williston

Country: United States

Required Experience: 1 - 3 years


Job Type: Full Time

Salary:

Required to Relocate:

Required to Travel:

Employee May Telecommute: Yes

Job Seeker Must Live Within:


Job Description & Requirements

Company: Julbo Eyewear, USA

Location: Williston, VT

Job Title: Digital Marketing & Sales Manager

Job Type: Year-Round, Salaried

 

As the Digital Marketing & Sales Manager, you will be responsible for growing Julbo’s B2C sales, coordinating, outreach strategy in the USA through both digital and traditional channels. You will work independently and collectively with the CEO, sales and marketing teams and French marketing department to develop and implement our digital marketing strategies that will benefit Julbo at both the retail and direct-to-consumer level. This position will work to strengthen the brand’s visibility within the USA with a strong focus on managing direct-to-consumer sales through Julbo’s website. You’ll also create communications materials about Julbo’s industry-leading products, programs and people for a variety of audiences. 

The Digital Marketing & Sales Manager will be responsible for the following:

•      Focused on increasing sales through Julbo’s communication and marketing channels in the USA such as social media, digital and traditional outreach, promotional materials, newsletters, PR, etc.

      Oversee and work closely with team members ensuring strong web sales growth

      Track promotional and marketing efforts on effectiveness, and ROI

      Manage website content, homepage refreshes and landing page creation

      Plan, edit and write a wide variety of content including videos, marketing presentations, informational guides, marketing collateral, and newsletters

      Coordinate and manage athlete and ambassador content while effectively monitoring ROI

      Collectively and independently create and update annual content and social media calendar

      Work closely with retail partners managing retail marketing campaigns digitally and in-store

      Manage, coordinate, attend and promote local and national level events and trade shows

      Strong creative vision with a keen eye on industry trends to assist in Julbo’s brand development and sales in the USA

Key Skills:

      Strong understanding of overall web marketing basics and experienced with SEO and web analytics

      Keen understanding of web content—how tos, video reviews, blogs, engaging content

      Outgoing, excellent verbal and written skills with an ability to work independently and collectively

      Proficient with Windows Office

      General understanding and ability to do light design and video work in Adobe Creative Suite

      Experience with Netsuite, ClickUp, newsletter tools (Mailchimp), Google Analytics, Magento 2 a plus

      Naturally organized with the ability to manage several projects at once

      Excellent proofreading, content editing, and grammatical skills

Other:

      This is a full-time position based in Williston, Vermont, remote positions considered

•  .   The position requires travel in North America and some international trips

      Health benefits are offered, please refer to employee handbook

      Julbo also has a mellow dog friendly office space (when it’s open again). Being an animal lover is a must. At times there are several mellow dogs sleeping on the couch or on your feet.


About Julbo Eyewear

Julbo Eyewear specializes in manufacturing advanced performance eyewear and REACTIV Photochromic lens technology. Julbo is a global leader in the eyewear industry and we strive to create the best eye protection for action and performance sports.