Digital Marketing & Sales Manager
Posted by Julbo Eyewear on 05/05/2020
Job Basics
Industry Sector: Action, Bike, Fishing, Fitness, Hunting/Shooting, Lifestyle, Outdoor, Snow, WaterSports
Job Categories: Events, Marketing & Digital Marketing, Social Media - Digital Marketing
Company Type: Accessories
State: VT
City: Williston
Country: United States
Required Experience: 1 - 3 years
Job Type: Full Time
Salary:
Required to Relocate:
Required to Travel:
Employee May Telecommute: Yes
Job Seeker Must Live Within:
Job Description & Requirements
Company: Julbo Eyewear, USA
Location: Williston, VT
Job Title: Digital Marketing & Sales Manager
Job Type: Year-Round, Salaried
As the Digital Marketing & Sales Manager, you will be responsible for growing Julbo’s B2C sales, coordinating, outreach strategy in the USA through both digital and traditional channels. You will work independently and collectively with the CEO, sales and marketing teams and French marketing department to develop and implement our digital marketing strategies that will benefit Julbo at both the retail and direct-to-consumer level. This position will work to strengthen the brand’s visibility within the USA with a strong focus on managing direct-to-consumer sales through Julbo’s website. You’ll also create communications materials about Julbo’s industry-leading products, programs and people for a variety of audiences.
The Digital Marketing & Sales Manager will be responsible for the following:
• Focused on increasing sales through Julbo’s communication and marketing channels in the USA such as social media, digital and traditional outreach, promotional materials, newsletters, PR, etc.
• Oversee and work closely with team members ensuring strong web sales growth
• Track promotional and marketing efforts on effectiveness, and ROI
• Manage website content, homepage refreshes and landing page creation
• Plan, edit and write a wide variety of content including videos, marketing presentations, informational guides, marketing collateral, and newsletters
• Coordinate and manage athlete and ambassador content while effectively monitoring ROI
• Collectively and independently create and update annual content and social media calendar
• Work closely with retail partners managing retail marketing campaigns digitally and in-store
• Manage, coordinate, attend and promote local and national level events and trade shows
• Strong creative vision with a keen eye on industry trends to assist in Julbo’s brand development and sales in the USA
Key Skills:
• Strong understanding of overall web marketing basics and experienced with SEO and web analytics
• Keen understanding of web content—how tos, video reviews, blogs, engaging content
• Outgoing, excellent verbal and written skills with an ability to work independently and collectively
• Proficient with Windows Office
• General understanding and ability to do light design and video work in Adobe Creative Suite
• Experience with Netsuite, ClickUp, newsletter tools (Mailchimp), Google Analytics, Magento 2 a plus
• Naturally organized with the ability to manage several projects at once
• Excellent proofreading, content editing, and grammatical skills
Other:
• This is a full-time position based in Williston, Vermont, remote positions considered
• . The position requires travel in North America and some international trips
• Health benefits are offered, please refer to employee handbook
• Julbo also has a mellow dog friendly office space (when it’s open again). Being an animal lover is a must. At times there are several mellow dogs sleeping on the couch or on your feet.
