Director of Retention & Loyalty Marketing

Posted by Christy Sports on 08/11/2020

Job Basics

Industry Sector: Lifestyle, Outdoor, Snow

Job Categories: Ecommerce Management, Marketing & Digital Marketing, Social Media - Digital Marketing

Company Type: Accessories, Apparel/SoftGoods, HardGoods/Equipment, Recreation, Retailer, Service, Retail

State: CO

City: Lakewood

Country: United States

Required Experience: 3 - 5 years

Job Type: Full Time

Salary:

Required to Relocate:

Required to Travel:

Employee May Telecommute: Yes

Job Seeker Must Live Within: 50+ miles

Job Description & Requirements

Summary Description: Director of Retention & Loyalty Marketing, you will define, deliver and continually evolve the manner in which we retain our customers, across all of our retail brands, channels and categories.  A deep understanding of user journeys, segmentation and personas is critical to success in this role.  Previous experience launching and optimizing retail loyalty programs and deploying innovative CRM technologies (such as a CDP - customer data platform) are critical to the company’s effort to digitally transform our marketing and customer engagement, activation and reactivation objectives.

 

 Job Responsibilities:

• Define, deploy and optimize retention marketing programs inclusive of an appropriate loyalty program to drive commercial success across the company’s retail, eCommerce, rental and services lines of business.
• Own the company’s investment in CDP (customer intelligence, segmentation and journey definition) technology. This will include planning and tracking efforts to expand the impact of this tool across business lines, campaigns and marketing programs.
• Direct the team in charge of designing, building and executing automated, triggered, lifecycle and ad-hoc campaigns across direct marketing user journeys (email, SMS, and other messaging delivery applications). You should have deep experience leveraging a test, measure and learn approach to performance.
• Collaborate with social and paid media team members regarding the use of data (LTV, segments, look-a-likes, cohorts) to optimize ROAS across their campaign efforts.
• Establish and report on success metrics (KPIs) that objectify results and provide transparency across the organization related to overall return on investment.  Enable predictive customer behavior models that support long-term customer value optimization objectives for the customer acquisition team. 
• Invest in and develop a team of retention marketing associates. 
• Foster an innovative and progressive culture as an influential digital leader and advocate.

 Job Qualifications:

=         Minimum of 3 years of revenue ownership for a consumer business with ownership of retention campaign execution in the areas of email marketing, CRM, loyalty, segmentation and/or personalization.

=         Fluent in the language, technologies, use and integration of CRM, CDP, digital marketing and analytics tools and applications.

=         Direct involvement in omni-channel and D2C revenue generation.

=         Confidence with numbers, data analysis, testing methodologies and planning.

=         While not a project manager, capable of delivering cross-functional, technology and process enabled changes.

=         An eye for “good” digital experiences and journeys.

=         Have a growth mindset and be a customer advocate.

=         Understand the nature of a dynamic, fast-paced, entrepreneurial environment and be comfortable with ambiguity during times of transition.

=         Previous hands-on work with HTML, CSS, XML is very helpful. 

=         Appropriate degree, education and training preferred.

=         Passion for snow.

About Christy Sports

Founded in 1958 and headquartered in Lakewood, Colorado, Christy Sports is one of the largest winter sports specialty retailers in the nation with more than 55 locations in Colorado, Utah, New Mexico and Washington. We are a family of multiple specialty retail brands, all dedicated to delivering an outstanding guest experience in our stores, online, over the phone and through all of our rental and delivery services. We love what we do and where we live and want to share it.