Digital Marketing Coordinator
Posted by Far Bank Enterprises on 10/13/2020
Job Basics
Industry Sector: Fishing, Outdoor
Job Categories: Marketing & Digital Marketing
Company Type: Apparel/SoftGoods, HardGoods/Equipment
State: WA
City: Bainbridge Island
Country: United States
Required Experience: 3 - 5 years
Job Type: Full Time
Salary: salary with competitive benefits package
Required to Relocate: Yes
Required to Travel:
Employee May Telecommute: No
Job Seeker Must Live Within:
Job Description & Requirements
Far Bank Enterprise has created the new position of Digital Marketing Coordinator (DMC).
As the leader in fly fishing, Far Bank manages Sage, Redington, RIO Products, and Fly Water Travel fly fishing brands. If you are looking for a collaborative work place in a fun, fishy, outdoorsy environment than this may just be the right fit for you.
As the DMC and as part of our Marketing Team, you will collaborate with our brand’s marketing managers and DTC Sales Manager to develop and drive the off-site to on-site digital marketing efforts for the Far Bank brands – Sage, Redington, RIO Products, and Fly Water Travel.
The ideal candidate understands how to build data-driven SEM programs that are in line with our unique brand personalities and genuine connection with the fly fishing community. We’re looking for someone that has a strong working knowledge of Google AdWords, Amazon Advertising, 3rd party retargeting/prospecting platforms, and SEO best practices, that will grow with us and with this role as we continue to enhance our connection to the fly fishing community.
Working in a team environment, the DMC needs to be tech savvy and on the leading edge of digital marketing technologies/platforms as well as show the learning agility needed to crunch data and keep up in the ever-changing world of digital marketing.
We’re have a “work hard/play hard” culture that encourages intra- and inter-department collaboration and camaraderie, whether it’s in the office or on the water. Beyond our internal teamwork, we’re an intimate part of the fly fishing and greater outdoor community, providing our employees unique opportunities to enjoy outdoor gear and experiences.
This position is located on Bainbridge Island, WA and reports to the VP of Marketing.
Who is Far Bank?
Far Bank is an integrated manufacturer and distributor of fly fishing products, including fly fishing rods, reels, waders, lines, leaders, tippet, flies, performance outdoor apparel, and travel to the world’s finest fly fishing experiences. Far Bank subsidiaries operate under the brand names Sage, Redington, RIO Products, and Fly Water Travel. Our core purpose is to inspire the fly angler through outstanding products and extraordinary experiences for the fly fishing community.
POSITION SUMMARY
The Digital Marketing Coordinator is a full-time position that is responsible for creating, implementing and monitoring a holistic off-site to on-site digital marketing strategy across multiple channels, platforms and categories. This role identifies trends and opportunities in order to optimize the Far Bank brands’ (Sage, Redington, RIO Products, Fly Water Travel) digital marketing budget/spend based on current insights. The Digital Marketing Coordinator leads integrated digital marketing and drives site growth through data-driven marketing, digital demand generation campaigns, and search engine optimization.
KNOWLEDGE, SKILLS, AND ABILITIES
= Experience in a digital marketing role for CPG, sporting goods equipment, or a brand with an emotional connection to its consumers
= Experience and extensive knowledge of e-commerce and digital marketing platforms, technology, trends, and sophisticated analytics.
= Expertise in SEO, SEM (AdWords, shopping feeds, retargeting/prospecting, etc.), Amazon advertising, and email marketing.
= Experience with digital analytics reporting tools.
= Fully proficient with Microsoft Office (Excel, Word, PowerPoint and Outlook)
= Understanding and ability to work in Adobe Creative Suite (PhotoShop, Illustrator)
= Team-oriented with a positive attitude and willingness to work hard, travel, and work weekends and/or long hours.
= Highly motivated, flexible, self-directed, and outgoing personality.
= Proven project management skills including planning, budgeting, time management, prioritization, problem solving, decision making, and communication - both written and verbal.
= Acute attention to detail
= Strong interest in fly fishing and/or the greater outdoor lifestyle.
JOB FUNCTIONS & REQUIREMENTS
Ideal candidates have 3-5 years prior experience in digital marketing and analytics.
To see job function and requirement specifics and to apply for this position, please visit www.farbank.com.
COMPENSATION
= This is a salary position with a competitive benefits package
About Far Bank Enterprises
Far Bank is the world’s authority in fly fishing, comprised of the greatest brands in the industry – Sage, Redington, RIO Products, and Fly Water Travel. Founded in 1980, Sage’s core mission is “perfecting performance” through our Made in the USA fly rods and high-end fly reels. Redington, acquired by Sage in 2003, is the go-to provider of accessible fly-fishing rods, reels, waders, wading boots, and apparel for the value conscious angler. RIO Products joined the family in 2005 and is recognized as the world's leading producer of the highest performance fly lines, leader, tippet, and flies for the specialty fly fishing market. In 2018, Fly Water Travel (FWT) joined the Far Bank family, complementing our industry-leading products with world-class on-the-water experiences. At Far Bank, our core purpose is to inspire the fly angler through outstanding products and extraordinary experiences. Far Bank Enterprises is a wholly owned subsidiary of the Joshua Green Corporation.
We’re a “work hard/play hard” culture that encourages intra- and inter-department collaboration and camaraderie—whether it’s in the office or on the water. Beyond our internal teamwork, we’re an intimate part of the fly fishing and greater outdoor community, providing our employees unique opportunities to enjoy outdoor gear and experiences.
