Digital Marketing Specialist

In your role as the Digital Marketing Specialist, you will participate in the creation and execution of digital marketing campaigns to elevate our client’s digital marketing efforts. You will need strong writing and communication skills and the willingness to truly immerse yourself in our company culture, people and digital marketing services. We have a very receptive client base that wants to hear from us. 

The candidate must be comfortable working alongside a creative director and marketing manager to ensure a successful project. 

Responsibilities

• Assist in the development of digital marketing strategies

• Ensure clear and consistent messaging across all channels, driving brand awareness and effectively articulating value propositions to all clients’ audiences

• Assist in conceptualization, planning and execution of digital marketing deliverables, including content, SEO, email, automation, paid search and display advertising campaigns

• Work with the Inbound Marketing Manager to build, execute and co-manage the monthly content calendar

• Formulate, promote and enforce digital strategies that grow marketing databases and develop content-rich campaigns

• Optimize existing paid media campaigns towards various client KPIs (Google Ads & Facebook)

• Identify trends and insights across paid media campaigns to discover areas for campaign growth or improvement

• Maintain relationships with paid media reps to ensure best practices are adopted and new products are tested

   

• Create engaging content for Sage Lion Media & clients’ digital channels

• Produce compelling brand content as well as storytelling content that effectively establishes our clients’ as industry authorities and demonstrates a true understanding of their audiences and its needs

• Create engaging ad copy for various paid media campaign lifecycle stages

• Design and implement ad assets based on channel (Google Ads & Facebook Ads)

• Formulate and execute A/B testing including ad copy or landing page experiences

• Ability to conduct effective and relevant research in order to develop case studies, white papers, research reports, blogs, and more

• Collaborate with key marketing team members and subject matter experts across teams to leverage expertise and thought leadership

   

• Assistance and monitoring of digital marketing performance

• Assist in the creation of monthly and quarterly analysis reports of digital marketing performance along with strategic recommendations for continual improvement

• Forecast performance and spend for future budget recommendations

• Ability to interpret analytics and measure the effectiveness of content created in order to recreate or pivot towards successful initiatives

Skills And Qualifications

• 1-3 years of Digital Marketing experience (ie. email, list segmentation, automation, paid media, social)

• Experience working within Google AdWords, Analytics and Tag Manager (Google AdWords certification is a plus)

• Experience working within Facebook Business Manager (Facebook Ads)

• Experience working within a CMS (Hubspot is a plus)

• Experience writing for the outdoor industry (not required to apply)

• Experience creating and implementing content strategy

• Intermediate knowledge of the digital marketing landscape

• Strong writing, editing, and proofing skills

• Excellent verbal and interpersonal skills

• Comfortable being apart of a small marketing team wearing multiple hats

• A desire to own a project from beginning to end, with a strong sense of pride in a job well done

• Bachelor’s degree, preferably in Marketing, Journalism or Communications

If this is your ideal role, please apply now for consideration!

Sage Lion Media is an outdoor digital marketing agency that combines our love of the outdoors with data, to help brands and organizations create best-in-class digital experiences. Located in downtown Littleton, Colorado we have an opening available for a creative, motivated, and talented Digital Marketing Specialist to help us exceed our clients’ expectations. 

Company Introduction