The Fishing Industry Jobs Marketplace

Digital Marketing Manager


Posted by Leatherman on 01/20/2021

Job Basics

Industry Sector: , Action, Bike, Fishing, Fitness, Hunting/Shooting, Lifestyle, Outdoor, Snow, WaterSports

Job Categories: Marketing & Digital Marketing

Company Type: Accessories, HardGoods/Equipment, Recreation, Retail

State: OR

City: Portland

Country: United States

Required Experience: 5 - 7 years

Job Type: Full Time


Required to Relocate:

Required to Travel:

Employee May Telecommute: No

Job Seeker Must Live Within:

Job Description & Requirements

Leatherman Tool Group, Inc. is seeking a Digital Marketing Manager for our world headquarters located in Portland, Oregon.  Leatherman is the world leader in the design and manufacturer of innovative, high quality, compact, multi-purpose tools.  We employ over 500 Team Members in our 90,000 square feet facility.  Visit our website at:


The successful candidate for our Digital Marketing Manager will lead our content marketing strategy across Leatherman-owned digital channels (web/ecommerce, email, social media) and owned retail.  Manage and execute (create, share, and measure) marketing campaigns that are compelling, relevant, buzz-worthy, and effective for driving demand generation and consumer engagement.


Essential Functions:

  • Partner with cross-functional, including external, teams to build and manage the digital (brand and ecommerce), paid marketing and social content strategy and related calendars across Amazon and global Leatherman-owned sites.
  • Work with in-house and 3rd party creative teams to develop assets for campaigns that align with brand objectives and ensure all visual and copy are concise, tell a compelling brand story and drive engagement with targeted audiences.
  • Lead customer acquisition and retention strategies to attract new customers and drive engagement with loyal customers.
  • Devise meaningful and personalized customer segmentation for differentiated marketing messaging.
  • Work with global teams to localize ecommerce content on Leatherman-owned websites.
  • Mange all email strategy and programs from initiation (marketing, triggers, transactional) to execution.
  • Manage the social media strategy, with a focus on growing online presence on social platforms.
  • Manage consumer loyalty activities as related to digital channels including but not limited to pro and discount programs, loyalty email exclusives, review management, surprise and delight activities, etc.
  • Own the blog strategy, ensuring content is both relevant to the audience and is SEO friendly, continually optimizing content to increase consumption.
  • Collaborate in the creation of the full-funnel paid marketing strategy with performance marketing manager, ensuring alignment across all advertising channels.
  • Collaborate in the creation of seasonal product features and promotions across all digital and paid channels
  • Provide direction and desired results for data analysis projects that provide valuable data and insights and uncover actionable trends.
  • Implement continuous content testing methodologies across all Leatherman-owned digital channels.
  • Monitor the impact of content, measuring prospect and customer engagement, social sharing, and the performance of campaigns and share out results with cross-functional partners.
  • Stay abreast of latest in digital content and marketing.

Additional Functions:

  • Support marketing and site team with ad hoc projects.


  • Set clear goals and KPIs for all of your direct reports.
  • Delegate tasks and set project deadlines.
  • Oversee day-to-day team(s) operation and performance.
  • Monitor and communicate with team about their performance through 1:1s and regular performance evaluations.
  • Create a health and motivating work environment and atmosphere.
  • Discover training needs and provide coaching.
  • Listen to team members’ feedback and resolve any issues or conflicts.
  • Plan and organize team building activities.


  • Action Oriented – Take on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
  • Business insight – Apply knowledge of business and the marketplace to advance the organization’s goals.
  • Collaborates – Build partnerships and work collaboratively with others to meet shared objectives.
  • Communicates effectively – Develop and deliver a variety of communications that convey a clear understanding of the unique needs of different audiences.
  • Customer focus – Build strong customer relationships and deliver customer-centric solutions.
  • Develops talent – Develop people to meet both their career goals and the organization’s goals.
  • Ensures accountability – Hold self and others accountable to meet commitments.
  • Global perspective – Take a broad view when approaching issues, using a global lens.
  • Instills trust – Gain the confidence and trust of others through honesty, integrity, and authenticity.
  • Plans and aligns – Plan and prioritize work to meet commitments aligned with organizational goals.
  • Manages conflict – Handle conflict situations effectively, with a minimum of noise.
  • Situational adaptability – Adapt approach and demeanor in real time to match the shifting demands of different situations.

Education and/or Experience:

  • Bachelor’s degree in Marketing or related field preferred.
  • Minimum 5-8 years marketing experience.
  • Strong analytical capability – experience using web analytics tools such as Omniture, Google Analytics.
  • Comfortable working within email marketing platforms.
  • Excellent attention to detail. Must be relentless in maintaining a high level of quality throughout the website.
  • Strong communication and interpersonal skills with the ability to work efficiently and effectively with cross-functional teams.
  • Work independently and possess a high level of creativity, self-motivation, and initiative.
  • Effectively problem solve, prioritize, and follow through on assignments and projects.

About Leatherman

Leatherman is the world leader in the design and manufacturer of innovative, high quality, compact, multi-purpose tools.