Senior Brand Manager

Why Tailwind Nutrition 

We are a fast-growing sports drink manufacturer with a mission to help people realize their goals

with simple and proven nutrition coupled with education, encouragement, and unexpectedly

delightful customer service. We’re a tight-knit group that loves sharing in our customers’ success and supporting the community we live in. 

What We Offer
- Competitive salaries
- Health Insurance with employer match. Dental and Vision insurance available
- 401K + 4% employer match
- PTO and paid holidays
- The ability to fuel your own passion with our products (going for a run, ride or paddle during the day is encouraged!) 

What We Are Looking For

We are looking for a Senior Brand Manager to drive growth of our Endurance Fuel and Recovery product lines and to bring the brands to life for our customers and prospects! The ideal candidate will be highly analytical and creative, leveraging data and consumer insights to define and drive strategy across all marketing channels. You will be responsible for brand growth through new customer acquisition, driving increased engagement from current customers and reinforcing brand love. You’re a results-oriented marketer with demonstrated experience managing an internal team as well as outside vendors. You need to be an analytical, enthusiastic, solutions-oriented thinker who is always looking for innovative ways to scale the brand in an exciting and competitive industry. 

This position will report into and work closely with the Director of Marketing to identify overall brand strategy and growth objectives. 

What You’ll Do

• Define ROI and growth targets, optimize customer acquisition costs, allocate budget and pace campaign spends 

• Deeply understand the consumer, their needs, the stories that inspire them, and bring these stories to life through content creation and brand storytelling 

• Analyze customer insights, consumer trends, and marketing best practices to build successful cross channel growth strategy 

• Develop, implement and own content strategy that drives growth and elevates brand awareness 

• Ensure the content strategy is aligned across email, social, site and digital marketing channels

• Manage affiliate strategy, growth, relationships and overall performance  

• Optimize media spend across customer acquisition & reengagement channels with focus on efficient growth, meeting ROI/CPA goals and net revenue contribution

• Build a customer audience lifecycle marketing plan (new customer acquisition, retention and reactivation) for digital marketing investments across all channels

• Acquire new customers and consistently grow the user base and revenue in line with established goals by identifying new channel opportunities for reaching target audiences

• Create compelling marketing programs to expand reach and drive co-op marketing efforts 

• Collaborate with design team to ensure all assets produced are in line with brand guidelines and voice

• Work closely with Director of Marketing to strategize, ideate and execute on big picture initiatives 

What You’ll Bring

• A passion for brand building and storytelling 

• 4+ years of brand marketing experience in-house or agency 

• Experience managing an internal team as well as outside vendor relationships

• Multi-channel marketing experience with understanding of acquisition, engagement, retention, and analytics  

• Knowledge of paid media platforms such as Facebook ad manager and Google ads platform 

• Strong background in analytics and reporting and well versed in Google Analytics

• Budget management skills and proficiency 

• Self motivated and eager to learn in a fast paced environment

• Very strong written and verbal communication skills 

• Experience with growth marketing 

• Experience within the outdoor industry is a plus