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Fly Fishing Content Manager - AvidMax

 

Posted by Avidmax on 04/22/2021


Job Basics

Industry Sector: Fishing

Job Categories: Editorial-Video-Photo, Marketing & Digital Marketing

Company Type: Retailer

State: CO

City: Centennial

Country: United States

Required Experience: 1 - 3 years


Contact Name: Brady Laehr

Job Type: Full Time

Salary: 35,000 Annual

Required to Relocate: Yes

Required to Travel: No

Employee May Telecommute: No

Job Seeker Must Live Within: 25 miles


Job Description & Requirements

Do you have a love for fly fishing and want to market your passion to others? Here is your chance to do just that in a high-paced, fun, and creative work environment. Be a part of the AvidMax team marketing the best gear in the industry.

Responsibilities:

General: This role is a Marketing Team role that reports to the Marketing Director. The objective of the Content Manager is to drive overall growth and engagement through digital assets. The Content Manager will also be dynamic in their ability to support the needs of the Marketing Team.

Content

  • Capturing, editing, scheduling & posting videos and imagery 

Video production

  • Filming

  • Editing (Proficiency in Adobe programs required)

  • Uploading & Scheduling

Social Engagement

  • Managing social media accounts (likes, comments, shares, questions, DM’s, etc.)

  • Email campaigns (drafting templates, newsletters, automated campaigns, etc)

  • Events calendar (river cleanups, tent sales, demo days, tying events, clinics, etc.)

  • Blog (writing, editing, scheduling, posting & approval of guest articles)

Shared Assets

  • Maintaining relationships with and drawing content from AvidAngler Ambassadors and Manufacturers 

Product Images

  • Assigning images to SKU’s and their variations (includes downloading assets from dealer sites, cropping, resizing, color correcting, and naming raw photo files)

  • In-house photography of products when needed

Tying Tuesday

  • All tasks related to the production, editing, posting, and display of Fly Tying Tuesday video tutorials on social channels and website

Website 

  • Use of Adobe Photoshop & Lightroom to develop banners, graphics, and promotional imagery

Skills & Experience:

  • Degree in Marketing, Graphic Design, Communication, Photography or Film is preferred

  • Working knowledge and experience in the following Programs:

    • Adobe Photoshop, Lightroom, and Premiere

    • WordPress

    • YouTube

    • Instagram

    • FaceBook

    • Pinterest

  • Excellent grammar and communication skills

  • Good sense of art & design

  • Photography, videography, and media production experience

  • Ability to conceive fresh and appealing ideas for new content that supports brand identity

  • Expertise with using SEO best practices to write creative and original copy that includes effective keyword placement

  • High level of computer literacy

  • Experience with social media engagement strategies and best practices

  • Strong skills in creating original content that targets a specific audience and meets company objectives

Other Requirements:

  • Fly Fishing & Tying ability

  • Open availability

  • Detail-oriented

  • Flexible and dependable

  • Problem-solver, team-player and positive can-do attitude

     

    Please email Resumes to Steve Beaulieu at Steve.Beaulieu@avidmax.com      


About Avidmax

At AvidMax, our mission is to provide fly fishing enthusiasts and all who enjoy the outdoors with unrivaled service, selection, guidance, and value. We conduct our work true to our values, upholding the highest level of integrity and respect for our planet.