Digital Marketing Manager

For 49 years NOC has led the outdoor industry, taking more guests whitewater rafting and teaching more paddlers than any other outdoor recreation company. NOC also provides top-quality aerial and trail-based adventures, and provides unmatched retail service, foodservice, lodging, and trip planning services. Behind NOC's rapid growth are our core values: lead by example, service before self, work hard play hard, make it happen, and do the right thing. These core values unite a community of leaders and pioneers in an exciting, fun and always changing work environment. 

NOC career opportunities offer prospects rare opportunities to work in beautiful locations, to grow their skills and to share a passion for active outdoor recreation. Ideal candidates are leaders in the workplace that wish to join a unique, values-driven organization. They aspire to excellence in their fields and disciplines, and they demonstrate a commitment to the service of others. Above all, they want to provide visitors with unforgettable experiences in the great outdoors. If this sounds like you, we hope you will apply to join the NOC team.  

Summary: 

Nantahala Outdoor Center is seeking an experienced digital marketer who is savvy in SEM/PPC, data collection, analysis and marketing program optimization. This position will work closely with NOC’s marketing and sales teams to better utilize web and digital technologies to accomplish business goals.  

The Digital Marketing Manager role will focus on all aspects of NOC’s digital brand experience, from connecting with potential guests online to serving existing guests pre- and post-experience. A successful candidate will be solution driven, tech-savvy and employ strong critical thinking and problem-solving skills. A data-first approach in optimizing current campaigns and exploring new growth opportunities is essential. Experience managing digital marketing programs, analyzing data sets, and applying creative solutions to solve complex business problems is a must.  

Position Responsibilities and Duties: 

• Drive insights and actions through analytical analysis and reporting to guide departmental and organizational tactics and achieve goals. (35%)
  • Define, monitor, and evaluate campaign performance analytics, based on KPI targets and baselines.
  • Provide the Marketing and Sales teams with additional analytical support and deeper insights derived from customer and marketing data.
  • Leverage industry standard analysis and collection tools to model, collect and analyze/report on data including Google Analytics, in house CRM, SQL, Tableau, excel & KPI dashboarding tools. 
  • Provide analytics for conversation rate optimization and provide testing and strategy implementation to increase website traffic and marketing ROI.
  • Continually develop audience insights, personas, and marketing profiles to guide departmental marketing efforts.
• Oversee the maintenance and improvement of the family of NOC websites and guest facing digital infrastructure. (25%) 
  • Lead, or oversee, the continued evolution and growth of strategic SEO strategy providing insights and actions.
  • Analyze and provide recommendations for website optimization, copy and content, linking and other factors to improve SEO. 
  • Provide simple fixes and updates to Word-press websites. 
  • Coordinate with 3^rd party developers to issue fixes and commission ongoing improvements. 
• Help create, manage, and implement marketing plans and initiatives, including supporting paid digital strategies. (40%)
  • Drive positive outcomes for (SEM/PPC) on Google, Bing, etc. to optimize campaign timing, budget management, keywords and writing ad copy. 
  • Assign and coordinate work with third parties including agencies, contractors, and consultants, in relation to digital advertising and online acquisition. 
  • Serve as an in-house resource to educate and advise departments on marketing best practices, demographics, as well as the latest digital tools, and interactive trends.
  • Maintain and adjust budgets, forecasting, and pacing to ensure optimal and predictable spend across various campaigns
• Support day-to-day marketing projects and initiatives.
• Monitor and update third party websites with operational changes, content updates, and review responses.

 Preferred Qualifications:  

• Exceptional analytical and creative problem-solving skills. 
• A demonstrated capacity and willingness to learn. 
• Proven work experience as a digital marketing strategist or digital marketing manager. 
• Experience managing multiple projects, deadlines, and tasks in a project management framework. 
• Experience managing content on a web-based CMS (WordPress). Working knowledge of HTML / CSS / JS. 
• Experience creating and improving measurement plans. Demonstrated ability to utilize excel, dashboarding tools, and analytics to draw actionable insights.
• Well versed in SEO/SEM best practices, with the ability to refine and build on existing campaigns. 
• Ability to multitask in a high energy, collaborative environment. 
• Demonstrated history of reliability, conscientiousness, and teamwork. 

Education Qualifications and Experience Desired: 

• 3+ years’ experience in a digital marketing related field or equivalent position. 
• 2+ years’ experience in SEM/PPC campaign management.
• B.S/B.A. in Marketing or related field or equivalent experience is preferred. 

Tools, Equipment & Conditions: 

• Ability to work flexible schedule of various shifts to include days, nights, weekends, and holidays as seasonally necessary. 
• Position requires sitting in a stationary position for lengths of time and standing for long periods of time. 
• Often odd hours and weekends are needed to support operations from Memorial Day through early October.  

Primary Work Location: 

• NOC Administrative office located in Asheville, NC 
• Company travel to Bryson City, NC
  
  

The above noted job description is not intended to describe, in detail, the multitude of tasks that may be assigned but rather to provide a general sense of the responsibilities and expectations of this position. As the nature of business demands change, so too may the essential functions of this position.

The Nantahala Outdoor Center (NOC) is dedicated to the principles of equal employment opportunity in any and all terms, conditions or privileges of employment including hiring, promotions, termination, training and compensation. The NOC does not discriminate against applicants or employees on the basis of age, race, sex, color, religion, national origin, disability, veteran status, sexual orientation, gender identity or expression, genetic condition or any other status protected by federal, state or local law, where applicable. Furthermore, the NOC is committed to a work environment free of discrimination and harassment through respecting and valuing the diversity among employees and all those with whom the NOC does business.