Marketing Manager

Posted by Neptune Mountaineering on 03/28/2021

Job Basics

Industry Sector: Outdoor

Job Categories: Marketing & Digital Marketing

Company Type: Retailer

State: CO

City: Boulder

Country: United States

Required Experience: 3 - 5 years

Contact Name: Shelley Dunbar

Job Type: Full Time

Salary: 53,000 to 65,000

Required to Relocate:

Required to Travel: No

Employee May Telecommute: No

Job Seeker Must Live Within: 25 miles

Job Description & Requirements

One of the most respected independent outdoor stores in the country, Neptune Mountaineering based in Boulder, CO, has an excellent opportunity available for a marketing manager.

 

We’re looking for a collaborative leader who would be excited to work within a small but passionate, outdoor-focused team. This role is responsible for a wide variety of marketing initiatives including creating the marketing strategic plans and budgets, but it is also a hands-on role as the person in it will also be implementing most of the creative side of those plans.

For this reason, a marketing professional with creative and copywriting abilities coupled with the skills of a deadline driven project manager would be our ideal candidate. They’ll be in charge of our weekly email campaigns, the website content - including the blog content - print and social media advertising, in-store promotional events and the collateral creation needed for those events and our annual print catalog.

 

If people describe you as a self-starter with a can-do attitude, someone who is fanatically organized, a great communicator, compulsive about the details and being excellent in all you undertake, then you perfectly fit the characteristics we’re looking for and we can’t wait to meet you.  

Responsibilities:

• Develop and oversee the implementation of all marketing campaigns and ensure our messaging, promotional materials and collateral are on-brand, compelling and effective. ?
• In coordination with ownership develop the annual strategic marketing plan and budget.
• Owns and drives the promotional calendar.
• Work closely with the general manager, store manager, buyers and e-commerce team to align on the promotional initiatives. Ensure that they are providing input and assets and prepared for and aware of upcoming marketing campaigns.
• Manage the advertising calendar and ensure deadlines are met and our spend is within budget
• Manage all email campaigns, track performance, and optimize our email send lists and cadence based on customer history and profiles.
• Directs the creation of content for the blog and web landing and collection pages; works closely with e-comm team and external contractors to improve the user-interface and visuals of the website, optimize keyword campaigns and SEO and other initiatives to drive e-commerce.
• Create Facebook and Instagram posts and ads on a regular schedule and that align with seasonal sales promotions, builds our brand and engages our audience, and to participate with non-profit and vendor campaigns, etc.
• Responsible for the creation of the annual winter catalog, brochures, postcards and other print pieces needed to promote and drive traffic to the brick & mortar store
• Supports both brick & mortar and e-commerce sales goals

The ideal candidate has the following attributes:

• Bachelor’s degree (B.A.) in Marketing, Advertising, Communications or a related field, or equivalent on-the-job experience.? 

• Minimum 3+ years of marketing leadership experience
• A proven track record of developing successful marketing campaign initiatives across multiple channels for consumer lifestyle products
• Excellent copywriting skills; ability to consistently convey the brand ‘voice’ creatively and authentically in all communications
• Must possess a high level of personal initiative and the ability to work independently; a candidate with an entrepreneurial nature would be highly attractive
• Proven ability to manage multiple projects concurrently; must be highly organized, detail-oriented and deadline driven
• Strong background in creating successful email marketing campaigns utilizing segmentation, as well as analytics using platforms such as Mail Chimp, Klaviyo or similar.
• Experience with e-commerce platforms such as Shopify or similar; basic skills in HTML/CSS would be a bonus
• Solid experience with digital marketing tools such as Facebook Ads Manager and Google Analytics; knowledge and experience with Google AdWords and SEO would be a plus
• Fluent user of Adobe Creative Cloud apps especially InDesign, Photoshop and Illustrator and proficient in all MS Office apps.
• Previous experience in retail marketing and/or e-commerce marketing is highly desirable
• Being an active user of the kinds of outdoor gear we sell would be extremely valuable

Salary is commensurate with experience, with the range being $53,000 to $65,000 for this position. When eligible for benefits they include health insurance, dental/vision, short-term disability, PTO and paid holidays, 401K with employer match, access to pro deals and discounts on gear and a fun, relaxed and dog-friendly workplace. This position can work remotely but will also need to spend periods at the office each week.

About Neptune Mountaineering

One of the most legendary mountain shops in the world, Neptune has been getting people geared up for climbing, skiing, camping & hiking for over 45 years. Offering an outstanding selection of the best outdoor gear brands and friendly, knowledgeable advice for all levels of climbers, skiers & adventurers.