E-Commerce Manager
Posted by St. Croix Rod on 03/29/2021
Job Basics
Industry Sector: Fishing, Outdoor
Job Categories: Ecommerce Management
Company Type: HardGoods/Equipment
State: WI
City: Park Falls
Country: United States
Required Experience: 3 - 5 years
Job Type: Full Time
Salary:
Required to Relocate: Yes
Required to Travel:
Employee May Telecommute: No
Job Seeker Must Live Within:
Job Description & Requirements
- Like Fishing?
- Attracted to being part of a family-owned, local company?
- Want to be part of a team that markets handcrafted, premium products that are recognized worldwide?
- Desire to work as part of a collaborative, forward-looking team that values individual contributions?
- Want a big discount on St. Croix products?
Reporting to the Director of Marketing, the E-Commerce
Manager will be responsible for overseeing and executing the day-to-day
front-end business operations of the entire St. Croix family of websites. This
is a highly cross-functional role, partnering with the Marketing, Sales, Customer
Service, and IT Teams in order to manage onsite content, maintain product
integrity, and enhance overall user experience.
This role requires a strong technical understanding of website
architecture and development, e-commerce, and an intimate understanding of how
website representation affects conversion.
Essential Job Functions:
Website
Management
- Maintain and implement the day-to-day operations of the site including maintaining content, product data, features, site architecture, and brand represtentation
- Update
web content and features as needed through the site content management system
(CMS)
- Review
and assess project requests for new pages, site sections, additions, or changes
to ensure best practices are utilized
- Create,
test and maintain landing pages for specific campaigns
- Facilitate A/B & Hot/Cold user testing or usage analysis to determine web sites' effectiveness or usability
- Monitor and analyze analytics and A/B & Hot/Cold tests to inform strategic decisions and identify opportunities for impactful content optimization and personalization
- Execute
seasonal and daily merchandising strategies to maximize sales and achieve or
exceed financial plans
- Report
on merchandising performance and highlight insights to drive decision-making
and initiative prioritization
- Make
recommendations to improve conversion rate, sales, impressions, average order
value, CTR, etc.
- Proactively
ensure training and tools are provided to accomplish the goals of the websites
- Review
industry and competitive websites to ensure best-in-class web experience
- Manage
and implement SEO techniques and content, Meta data, and develop new content
based on learning and sales optimization reports
- Management
of Amazon brand page, product catalog, and oversight of preferred Amazon
vendors
Seasonal Product Launches
- Help
define seasonal product launch production schedules, and all elements of the plan
- Work
with the Marketing Team to define and implement the needs of seasonal launches
including product data, photography, descriptions, features, prices,
product videos, cross-sell products, etc.
- Populate
product data matrix, ensure proper content, and load matrix to e-commerce
platform
- Manage
product offers to ensure correct pricing worldwide
- Manage
seasonal launches from test environment to production
Sales
and Marketing Support
- Collaborate with the Sales and Marketing Teams to ensure strategies and programs are reflected on the websites
- Manage
external partnership opportunities to expand the reach and traffic of the sites
To qualify for consideration for the E-Commerce Manager position, St. Croix is requesting the following qualifications:
- Bachelor’s Degree in Computer Science, Marketing, and Communications or related field
- Minimum
of 3 years digital related real-life experience
- Fundamental
knowledge of Content Management Systems
- Fluency
in front-end website development utilizing HTML, CSS
- Understanding
of SEO tactics and/or platforms, keywords usage, and interpreting analytics
- Proficiency
in Adobe and Microsoft products including Photoshop and Excel
- Experience with website analytics tools including Google Analytics, as well as internal reporting tools
About St. Croix Rod
St. Croix is a family-owned business steeped in a tradition of hard work and determination. St. Croix embodies a deep sense of commitment and dedication to deliver top-quality products for fishing enthusiasts. Our fishing rods are quite frankly, The Best Rods on Earth. New to market, SEVIIN reels, blends the rich heritage of St. Croix with the entrepreneurial spirit of our ownership. Located in Park Falls, Wisconsin, a recreation paradise, you will join an industry leader that values its team members, understanding they are critical to success, and is committed to sharing successes with its team members. You will have the opportunity to work with leaders in the industry and be provided with challenging and satisfying work. If you are interested in learning more about St. Croix, please visit us at www.stcroixrods.com.
