The Fishing Industry Jobs Marketplace

Marketing Specialist - Canada


Posted by Helly Hansen on 07/22/2021

Job Basics

Industry Sector: Outdoor, Snow

Job Categories: Marketing & Digital Marketing

Company Type: Apparel/SoftGoods

State: BC

City: Richmond

Country: Canada

Required Experience: 3 - 5 years

Job Type: Full Time


Required to Relocate: Yes

Required to Travel: Yes

Employee May Telecommute: No

Job Seeker Must Live Within:

Job Description & Requirements

Job Title:                     Marketing Specialist - Canada

Section:                       Canada Marketing

Reports to:                   Regional Marketing Manager

Manager of:                 No Direct Reports

Job Purpose:               This role will be focused on the execution of marketing activities across all Helly Hansen Key Accounts in Canada. This role is expected to execute all Key Account projects and help support the Key Account sales manager and work closely with the Key Account internal marketing teams to fullfill content and product needs.

Key Accountabilities


  1. Focus on marketing Helly Hansen Sport at Key Accounts
    1. Execute on the marketing activity plan, media and PR
    2. Help plan and execute all sell-in and sell-through campaigns
    3. Execute all projects per budget allocations
  1. Responsible for the successful execution and implementation of key strategic marketing events, such as, but not limited to:

a.      Sailing Regattas tied to Key Accounts

b.      Ski/Mountain Events tied to Key Accounts

c.      Plan the overall Key Account event calendar to include:

                                    i.          Annual calendar of events – prioritization, resource plans, budgets, establishment of “success metrics”

                                   ii.          Physical management of event process, internal & external resources

                                  iii.          Integration with Retail and Sales teams

                                 iv.          Ordering of product / materials necessary to ensure Event success

  1. Support Sales Team’s

a.      Trade Show’s – provide creative execution of trade show booth, show materials, graphics, marketing programs according to centrally developed theme and focus

b.      Regional Sales Events - provide creative support to ensure a strong, brand presence.

c.      Key Account Management – work with Key Account Manager to provide the marketing execution of key account programs (instore/online programs, staff training programs, custom KA marketing materials etc).







?   Strong presentation skills

?   Ability to multi task, prioritize and execute

?   Interpersonal skills in a multicultural environment

?   Ability to plan and organize efficiently   

?   Language skills - fluent English and French

?   Consumer centric thinking & business partner to Sales Managers and Key Accounts.





=        Proficient in MS Office and Adobe Creative Suite




?   Interested in the HH world (e.g  wintersports, sailing, mountain)

?   Understanding of the retail and sporting goods environment


Personal Attributes:

?   Energetic, enthusiastic, positive and tireless

?   Systematic and organized

?   Having a “doer-mentality”, ready for hands-on work

?   Social intelligence, adaptable to different cultures & styles and

        being able to influence them in a positive way. Empathy for other


?   Pragmatic, tenacious with attention to detail. Solution oriented

?   Creative thinking

?   Dedicated to getting the job done but able to have "fun" as well

?   Passion for ours Sports, our brand, and our customers

?   Is an active participant in one’ or more of the Helly Hansen areas of Focus (Ski, Sail, Mountain activities)



=        Minimum a bachelor’s degree



?   +3 year(s) working experience preferably in the sport industry

?   Working experience as a Retail Sales Associate or in Key Account Marketing Management




?   Richmond, BC, 20% travel involved






The job description is part of every Helly Hansen employee’s contract.  However, this is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job.  While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or require that other or different tasks be performed when circumstances change.

About Helly Hansen

Founded in Norway in 1877, Helly Hansencontinues to developprofessional grade apparel that helps people stay and feel alive. Throughinsights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics more than 140 years ago. Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations around the world.