Director of Marketing

The Marketing Director is responsible for developing community and brand, managing the creation of marketing materials & content to grow and retain memberships for The Front’s three current locations as well as preparations for expansion, and analyzing current and potential markets to expand the reach and sales pipeline of Vertical Solutions. This role will focus on creating & promoting content to highlight The Front Climbing Clubs offerings including our top of the line climbing walls & routes, climbing classes, events, retail sales, yoga & group fitness classes, impact co. partnerships, etc., as well as Vertical Solutions’ offerings of designing and outfitting the world's best climbing facilities including walls, holds, and pads. They will be directly overseeing up to two marketing managers and support team including two graphic designers, a social media specialist, and a marketing assistant. They will report directly to the Chief Operating Officer at The Front Climbing Club and the Chief Executive Officer at Vertical Solutions. 

About You// 

You can see the future. But really – While you are aware of current marketing trends and best practices, you are not stuck at the status quo. You have personal ownership of everything on the radar, and your organizational process ensures you don’t drop the ball or miss an opportunity for creativity.  

You possess a desire to further understand concepts that will help support and inform your long-term strategy and are inspired to research unfamiliar aspects of the market to help the team think outside the box. You thrive on calming the chaos that comes from working with multiple brands while keeping a cool head and directing your team accordingly. You understand the inherent value found in a robust internal communication system, especially when it comes to complex marketing campaigns rooted in data-driven outcomes. At the end of the day, your mind returns to the business, the sales, the revenue, and the steps your team will take to advance each of those elements. You finish each day proud of what you have accomplished.  

About us// 

The Front Climbing Club was Utah’s first indoor rock climbing gym, and one of the first in the nation. From its humble beginnings as The Body Shop back in the 80’s to three best-in-class facilities today, The Front has never lost its soul or connection to its roots. 

The Front is led by three core values, which are outlined below. These values drive our day-to-day decisions as well as the future vision for our company. We expect every member of our team to embrace these values and believe they should align with your personal values to do so. 

However, this position is not just for The Front – you will split your time between it and its sister company, Vertical Solutions. 

Vertical Solutions is the largest domestic climbing wall builder and offers everything needed to get climbers off the ground – walls, holds and pads. This manufacturing-heavy side of the gig requires broad skills and creativity. 

We do not offer easy jobs. We simply cannot slow down enough to kick back and relax while we are at work, but we highly encourage you to shut off your devices and email and disappear into the mountains on your own time. 

Our culture is built on this level of work ethic, as well as integrity, community (we do not use that word lightly), and unity. 

All that said, we also know how to have a good time. 

Mission Statement: 

The Front’s mission is to create innovative spaces that maximize the climbing experience, inspire meaningful connections, and foster an engaged community. 

Core Values: 

1/Distinctive Facilities with Emotional Depth 

We design and build outstanding and unique facilities that are the “3rd place” for the broader outdoor community, and we maintain and improve our facilities with the utmost attention to detail and care. This creates a foundation for organic and fostered emotional connections with our members and between our members, leading to long-term, loyal, and proud members. 

We add depth and authenticity to our facilities by supporting and contributing to our local communities through volunteerism, educated activism, and both financial and non-financial support. 

2/Operational Prowess and Superiority 

We develop and continually improve elegant, efficient and documented operational processes that underpin a disciplined approach to effective facility operations. We look outside the climbing industry for guidance and inspiration, and strive to be at the industry forefront in all respects. We safeguard our industry edge and protect company assets through discretion and care. 

We use data to inform and guide our operations. Data gathering and analytics are foundational in improving our facilities, increasing our operational efficiency, expanding our individual capacities, and facilitating efficient teamwork. We adhere to efficient and organized business practices that utilize technologies to continually improve the level of operational excellence we promise to our members. 

3/Employee Excellence and Growth/ 

We value the positive contributions of our employees and strive to make The Front an enjoyable yet challenging environment to accomplish important work and experience personal growth.    

We value listening to and learning from one another. We endeavor to be clear and authentic in all our interactions. We value candor and diverse opinions, yet when decisions are made, we unite to achieve their success.      

We have high expectations of one another—to work hard and to be thoughtful. We take pride in and maintain integrity in our work. We are disciplined, focused, and resilient. We thrive on the sharp end. Falling short of a challenging goal, when a thoughtful and concerted effort is employed, is not failure. We undertake challenging projects with forethought and see them through to comprehensive completion.    

We collaborate and innovate as a means to create exceptional value for our members, our company, and ourselves. 

EEOC// 

The Front Climbing Clubs are committed to providing an equal employment opportunity environment of mutual respect for all its people. This work atmosphere is available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. The Front Climbing Clubs strongly believes that diversity and inclusion amongst our teams is critical to our success as an organization. We are driven to recruit, develop and retain the most talented people from a diverse candidate pool. As such, we highly encourage those with diverse backgrounds to apply.