Marketing Agency Account Executive - Outdoor Industry (Hunting/Shooting Sports)
Posted by Gray Loon Marketing Group on 07/09/2021
Job Basics
Industry Sector: Hunting/Shooting
Job Categories: Marketing & Digital Marketing
Company Type: Service
State:
City:
Country: United States
Required Experience: 7 - 10 years
Job Type: Full Time
Salary:
Required to Relocate:
Required to Travel:
Employee May Telecommute: Yes
Job Seeker Must Live Within:
Job Description & Requirements
We’re looking for an experienced digital marketing pro to lead client accounts in the outdoor industry.
Job Duties
- Work with clients and internal agency team members to develop marketing strategies for our diverse book of outdoor clients
- Meet client goals and expectations while ensuring internal teams are prepared to execute accordingly
- Meet with clients and internal team members in person and/or via video conferencing
- Lead digital marketing strategy calls with clients
- Write strategy and creative briefs for client projects
- Lead an internal team to formulate and execute marketing and advertising plans
- Formulate goal-oriented budgets to generate healthy ROI for clients
- Create and present effective pitches and presentations for existing and prospective clients
- Day-to-day administration duties including time sheets, budget tracking, and invoicing
Candidate Requirements
- A proven leader: 1) In thought, you prove yourself as an expert internally at the agency and externally with our clients. 2) By action, you demonstrate expertise through successful projects and initiatives that achieve goals for clients. 3) By example, no one outworks you or cares more than you do.
- Digital marketing expert that knows what it takes to generate leads and sales for direct-to-consumer businesses.
- Authentic and proven track record of engagement in the outdoors, hunting and shooting sports
- Builds trust through demonstrating know how and ability to get results
- Excellent communication skills via email, video, calls and DMs
- Excellent and engaging presentation skills reflecting both product and industry knowledge
- Can handle the demands of multiple projects for multiple clients happening simultaneously
- Problem solver
Experience
- At least 7 years of proven digital marketing experience
- Experience managing marketing budgets and responsible for decision making to optimize ROI
- Experience in leadership, managing various marketing functions and teams
- Agency experience is preferred
- Ideal candidate has plenty of experience with custom website projects, SEO, website analytics, social media, digital advertising, and CRM and email tools
About Gray Loon Marketing Group
Gray Loon Marketing Group specializes in modern communications and marketing solutions for clients in the outdoor space. Gray Loon supports clients’ overall business objectives with website development, social media strategy and management, content marketing, media relations and branding. Gray Loon’s clients include Realtree, Hoyt, Benelli USA, Duck Commander, Burris Optics, Steiner Optics, Otis Technologies and more.