The Fishing Industry Jobs Marketplace


Social Marketing Specialist

 

Posted by Radio Systems Corporation on 07/14/2021


Job Basics

Industry Sector: Hunting/Shooting

Job Categories: Marketing & Digital Marketing

Company Type: Recreation

State: TN

City: Knoxville

Country: United States

Required Experience: 1 - 3 years


Contact Name: Savannah Craze

Contact Cell: 8653526152

Business Phone: 8657775404

Job Type: Full Time

Salary: 60,000

Required to Relocate: Yes

Required to Travel: No

Employee May Telecommute: No

Job Seeker Must Live Within:


Job Description & Requirements


Are you social media savvy with experience building online communities around brands? Do you love following trends with leading brands and influencers on a variety of social media platforms? Do your clever post captions attract viral engagement? If your dream job is working with influencers and creating social media content featuring outdoor adventures with dogs, then we want you on our team!

We are looking for the right teammate who is highly organized to grow our social media presence for Kurgo. The Social Marketing Specialist will manage influencer relationships, communication, and curate content calendars primarily for Kurgo - and from time to time- PetSafe, SportDOG and Premier Pet. This role is highly collaborative across the organization, working closely with all marketing functions including brand and digital marketing teams. In this role, you will manage the day-to-day campaign efforts while executing seasonal content strategies in a pet-centric business requiring hands-on management, strong communication skills, and love of getting outside with your dog.   You will be juggling multiple tasks while working to increase engagement with an active outdoor community. Strong writing skills and work ethic are a must!

The ideal candidate is creative and fluent in digital marketing best practices including viral social media trends, influencer and ambassador marketing tactics, display, and email marketing. You are a storyteller who caters to your audience, and you love the challenge of creating new content from ideation to completion. You should you have an intimate understanding of the impact content can have on the customer acquisition and sales process. You will thrive if you are up to date on the latest social media strategies and are not afraid to roll up your sleeves and write. You will be managing multiple projects, priorities, and deadlines so project management skills are a must. 

Radio Systems Corporation is a “Great Place to Work,” with an amazing interactive culture featuring a hybrid work environment between working in office and working from home. Teammates are encouraged to bring dogs into the office! RSC is located in Knoxville, Tennessee near the Smoky Mountains with a wonderful variety of outdoor activities. Kurgo’s office is in Amesbury, Massachusetts nothing is too far from all the good things the Northeast has to offer.

 

Responsibilities:

• Create, curate, and manage content including digital assets, social media posts, video, and more for the Kurgo brand. Grow and engage online community by interacting with followers in the comments.

• Contribute to the execution of the Content Calendar that builds on key themes of our go-to-market strategy for new products, marketing campaigns, and moments to connect with key audiences and build our brands.

• Support and drive digital marketing efforts to meet goals for increased awareness, traffic growth, lead generation and sales.

• Discover, manage, and grow influencer relationships. 

• Create, test, iterate, and distribute engaging digital content across a range of channels, including but not limited to email, landing pages, assets for partner websites, and native advertising content.

• Integrate trends, category data, and campaign reports to identify insights that can improve our content strategy and execution.

• Structure and report on content analytics and metrics by marketing funnel stage that map back to business goals.

• Manage partnership(s) with internal and external agencies, freelancers, and more that support the execution of the content strategy.

• Collaborate with Customer Care who handle the moderation for all Social Media touchpoints, developing best practices.

• Partner with the Customer Insights team to further develop the approach to Social Listening and how the insights can be used broadly across the business.

 

Requirements

 

• 3-5 years of experience in Digital Marketing, Content Marketing, and/or Editorial Content

• Bachelor's Degree in Marketing or business  related field

• Must love pets!

• Passion for outdoor activities, like hiking, camping, biking, trail running, or off-road exploring

• Experience in Ecommerce and working in a cross-functional organization with a global mindset

• Experience with audience segmentation and targeting

• Understanding of Ecommerce platforms and third-party digital marketing applications

• Experience with analytics and KPls related to content marketing, not limited to social media

• Firsthand experience in Content Marketing, which includes Social Media, User Generated Content, Influencer Marketing

• A natural curiosity and know how to ask the right questions to understand new topics. Express yourself and your ideas in a simple, straightforward way

• Enjoy working in a collaborative environment, are comfortable with change, feedback and uncertainty


About Radio Systems Corporation

Radio Systems Corporation is a leading developer and distributor of durable pet products. The company is headquartered in Knoxville, TN with offices worldwide. The Radio Systems Corporation family of brands includes PetSafe®, Invisible Fence®, SportDOG®, and Kurgo®, among others.