Marketing Manager

Posted by Wintersteiger, Inc. on 07/14/2021

Job Basics

Industry Sector: Action, Bike, Fishing, Fitness, Hunting/Shooting, Lifestyle, Outdoor, Snow

Job Categories: Marketing & Digital Marketing

Company Type: Accessories, HardGoods/Equipment, Retail

State: UT

City: Salt Lake City

Country: United States

Required Experience: 3 - 5 years

Contact Name: Ryan Eittreim

Business Phone: 8013556550

Job Type: Full Time

Salary:

Required to Relocate: Yes

Required to Travel: No

Employee May Telecommute: No

Job Seeker Must Live Within: 50+ miles

Job Description & Requirements

Wintersteiger Marketing Manager

Wintersteiger, a world leader in the ski and snowboard industry, agricultural research, specialty saws, and metals, is in search for a full time Marketing Manager for all divisions with focus on Sports and Consumer Products.  The Marketing Manager for Wintersteiger leads and guides the marketing process and related marketing projects, including integrated cross-channel marketing initiatives for wholesale & direct-to-consumer campaigns, eCommerce, online advertising, digital marketing, social media, public relations, retail, and tradeshow strategies.

Responsibilities:

• Content Support - Assist in managing pre-production planning and seasonal content execution.
• Social Media - Coordinate multi-platform photo and video content organization, campaign alignment, and managing release schedules.
• Advertising - Manage advertising media partner outreach. Process IOs, calendar content deadlines, manage deliverable needs, and identify campaign alignment opportunities.
• PR - Asset management of media coverage, press releases, and industry reports. Fulfil PR media requests.
• Brochures – Work with division managers and Austrian marketing team to coordinate workback calendar, process production assets, materials, and manage distribution.
• Communications - Develop communications templates such as strategic briefs, collaborative marketing plans, and presentations.

• Trade Show – Work with trade show managers to design, print and produce any booth graphics, pamphlets, and additional assets for local, regional, and national shows.

• Website – Work with Austrian marketing team to keep North American websites up to date with content, product info, support info, and assets.

• Work directly with sales managers as an in-office admin resource for execution and management of athlete contracts as well as ensuring influencers receive product shipments as needed. 

• Manage influencer content for Wintersteiger websites and social media pages. 

• Product Support Materials – Work with product managers to update, design, and produce both printed and digital support materials for products. 

Requirements:

• Bachelor’s degree preferred, in business, marketing or related field. 

• 3-5 years in active Marketing Support Role, preferable with Outdoor Industry company

• Able to work independently as well as in a team environment 

• Impeccable writing and oral language skills

• Proficient in Microsoft Word, Power Point, Excel and Publisher

• Experience with InDesign, Adobe CS Suite, and video editing

• Passionate about communications and storytelling – journalism background a plus

• Participates with, and enjoys working on, all major social media platforms

About Wintersteiger, Inc.

WINTERSTEIGER AG is an international machinery and plant engineering group. Founded in 1953, it has gradually established itself as a leading provider of innovative solutions for customers in technically sophisticated niche markets. The WINTERSTEIGER Group comprises the following divisions:  SEEDMECH, SPORTS, WOODTECH and METALS