The Fishing Industry Jobs Marketplace

Content Marketing Manager


Posted by NW Alpine on 07/26/2021

Job Basics

Industry Sector: Action, Outdoor, Snow

Job Categories: Marketing & Digital Marketing, Social Media - Digital Marketing

Company Type: Apparel/SoftGoods

State: OR

City: Salem

Country: United States

Required Experience: 1 - 3 years

Contact Name: Scott Howard

Job Type: Full Time

Salary: $40-50,000/yr

Required to Relocate: No

Required to Travel: Yes

Employee May Telecommute: Yes

Job Seeker Must Live Within: Telecommute

Job Description & Requirements

Have you thought you would love the opportunity to create campaigns and content for an outdoor apparel brand? Do your daydreams lead to the mountains and you have bins full of gear? This is your opportunity to join not only a growing technical outdoor apparel brand but one that manufactures in their own factory located in Salem, Oregon. Ideal candidates will be self-starters, love the outdoors, crafting stories and are well organized.

Key Responsibilities

Ambassadors – Manage and interact with our great network of individuals and continue to grow our partnerships. Responsible for ensuring our ambassadors are meeting content agreements, utilizing assets provided by them, and obtaining feedback on products and the program. 

Marketing Calendar – Work with the VP and the CMO to build out a multi-channel calendar. This will encompass seasonal campaigns, sales promotions, posts, stories, product launches, and events that we are involved in. 

E-commerce – Updating website banners and slideshow based on seasonal campaigns. Maintaining product pages which includes writing descriptions and specs, updating photos, removing, or adding color variants. Will be the keeper of promotional codes and ensuring applicable products are added or removed from them.  

Email Marketing – Craft newsletters centered around product launches and campaigns to engage with our community. Responsible for tracking performance, writing content, and maintaining our subscriber list based on customer history. 

Content Creation – Will create biannual lookbooks for our sales team to use with wholesale and corporate customers. Posting on Instagram and Facebook on a regular schedule to grow the brand, align with product launches, or educate about technical features of materials or manufacturing. Have either the create stickers, design wholesale packaging (i.e., hang tags) or work with 3rd party designers or firms. Produced informational sales sheets or product hot sheets. Coordinating with photographers for lifestyle photos and product shots. 

Event Coordination – Responsible for coordinating 3-5 events that we participate in. This includes registering for the event, gathering marketing materials, submitting artwork or swag needed by the event hosts, and attending events. Will coordinate with Sales Reps for any samples or marketing materials that they need for shows. 

Brand Awareness – Working with VP to collaborate with likeminded organizations on partnership opportunities. Communicating with organizations for giveaways or fundraising opportunities. 

Other Tasks

We are a small team here and step into many other rolls as needed. You could be expected to help with shipping, answering customer emails and other tasks as they occur.


=        Prefer that you live in Salem, Oregon or close to Salem (not Portland). We will consider those working to work remotely.

=        B.A. or B.S degree in any field

=        In lieu of a college degree, a high school diploma along with 1-2 years’ experience in any copyright, content creation, or marketing position will be considered.

  • Interest in the outdoors
  • Strategic, creative, and collaborative thinker with strong verbal and written skills.

=        Ability to track and manage budgets, deadlines, and campaigns.

=        Experience with editing photos in programs such as Lightroom or Illustrator.

=        Take initiative without direction, self-starter.

=        Physically able to occasionally participate in medium to heavy physical work that involves occasional walking, standing, sitting, kneeling, squatting, lifting, pushing, and raising objects that involves exerting between 20 to 60 lbs. of force.

=        Able to work weekends during events.


   5 Paid Holidays

=        401(k) with company match (Available after 90 days)

=        Comprehensive medical, dental, and vision plans. (Available after 90 days)

=        Company discounts on apparel

=        Friendly Work Atmosphere


Apply through Outdoor Industry Jobs or send cover letters and resumes to 

About NW Alpine

Since 2010, we’ve designed our apparel to be trusted in the burliest of environments. Drawing from a talented pool of Oregon-based makers, we dream up a layer one day and send out prototypes the next day.


We manufacture everything in our Salem, OR factory. Our commitment to the revitalization of American manufacturing is as critical a component to our products as the materials we use to make them.