Marketing and Events Manager

Posted by Challenge Towers Aerial Adventures on 09/01/2021

Job Basics

Industry Sector: Outdoor

Job Categories: Marketing & Digital Marketing

Company Type: Recreation

State: NC

City: Todd or Asheville

Country: United States

Required Experience: 3 - 5 years

Job Type: Full Time

Salary: $47,500 - $55,000

Required to Relocate: No

Required to Travel: Yes

Employee May Telecommute: Yes

Job Seeker Must Live Within: Telecommute

Job Description & Requirements

The Marketing and Events Manager is responsible for planning and executing marketing activities, campaigns, sponsored initiatives, and events that drive awareness and new business opportunities for Challenge Towers and its affiliates, including Aerial Adventure Technologies and High Gravity Adventures. 

In this role, you will drive engagement with targeted audiences using email, social media, pay-per-click and print advertising, coordinate marketing-related activities at x, tradeshows, and similar events, and identify and manage critical partnerships and sponsorship opportunities. The Marketing and Events Manager will utilize exceptional project management and communication skills to coordinate and collaborate on marketing activities with intercompany stakeholders and third-party marketing, graphic design, and web development vendors.

The Marketing and Events Manager will work with vendor partners to manage brand collateral development and execute successful marketing campaigns that drive customer action, acquisition, and engagement. The role also includes: 

• Developing supplemental content and associated campaigns and collateral
• Coordinating all tradeshow and similar event logistics, delivery, and assessment
• Maintaining the integrity of analytics data
• Measuring campaign and event performance and identifying actionable data
• Crafting reports for intercompany stakeholders and the executive team
• Strategic planning
• Coordinate management of all associated websites

The ideal candidate will have excellent interpersonal and written communication skills with a minimum of 3 years of marketing experience in outdoor, climbing, or adventure-affiliated industries. Additionally, the candidate will have experience as a vendor at tradeshows and proficiency with software used for project management, marketing automation, customer relationship management, and analyzing and reporting analytics.

The Marketing and Events Manager should be a highly proficient writer able to compose and edit promotional and technical copy while maintaining an accurate and consistent brand voice. This role involves working on many tasks concurrently. Interested applicants should be highly organized and adaptable with the ability to manage and efficiently execute ongoing projects.

Responsibilities

• Actively identify marketing and promotion opportunities and drive measurable growth in key business sectors;
• Coordinate with intercompany stakeholders to identify marketing needs, streamline sales funnels, and establish ongoing campaigns and automations;
• Manage the development of annual marketing and event plans for each company/brand and the delivery of marketing, event, and associated activities within established criteria;
• Build relationships with and manage deliverables from third-party marketing and sponsor partners;
• Review and edit all public-facing marketing and related content and collateral to ensure clear, concise, and accurate messaging and a consistent brand voice; 
• Assemble, analyze, and interpret marketing and sales analytics and identify trends and strategic opportunities;
• Manage tradeshow, sponsor, and similar events by working with intercompany stakeholders to identify measurable objectives, assembling and coordinating all requirements, developing all schedules and assignments, overseeing all logistics before, during, and following the event, and providing a summary report with measured ROI;
• Accomplish organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.

Qualifications

• Education/Experience: Batchelor's degree or higher with a minimum of three (3) years marketing experience in the aerial adventure, climbing, or affiliated outdoor/adventure industries.
• Communication Skills: Strong interpersonal communicator and highly proficient writer. Must be able to efficiently and concisely write (and edit the writing of others) promotional, blog, and technical content while maintaining an accurate brand voice;
• Mathematical Skills: Basic math functions with the ability to work with data sets, spreadsheets, and calculators and to calculate basic functions, including percentages and ratios.  
• Reasoning Ability: Ability to manage concurrent tasks while staying attentive to core responsibilities and remaining flexible to the needs of the business. Strong team player who can also take initiative independent of direct supervision.
• Physical Demands: This is primarily an office-based position with some travel for trade shows and other events, which may at times require lifting loads in excess of thirty pounds.
• Other Skills: A sharp and quick learner that is enthusiastic, friendly, and energetic with a strong desire to work in the outdoor industry. A solid foundational understanding of the principles of marketing and sales. Creative with an eye for good design.

Preferred Skills 

• Experiencing using one or more of these marketing and productivity tools:
• Active Campaign
• Airtable
• Asana
• Callrail
• Google Analytics
• Jotform
• MailChimp
• Optimonk
• Slack
• Experience copywriting;
• Demonstrated ability to successfully manage complex projects with measurable outcomes;
• Experience in eCommerce, advertising, or digital marketing;
• Strong bias for action by juggling multiple priorities with a sense of urgency;
• Proven ability to think strategically and execute methodically.

About Challenge Towers Aerial Adventures

Challenge Towers was founded in 1992 as an extension of Blue Ridge Learning Centers whose mission is to create unique learning environments to promote critical thinking and conscious action. Our family of companies include High Gravity Adventures and Aerial Adventure Tech, each providing comprehensive insight to our core business of building and supporting aerial adventure and climbing gym operators. Our team is stacked with industry veterans and experts who have been actively influencing the responsible industry growth for decades. Challenge Towers was among the first Professional Vendor Members (PVM) accredited by the Association for Challenge Course Technology (ACCT) and we have a list of industry awards that reflect our passion and commitment to excellence.