Brand Content & Community Specialist
Posted by Swiftwick on 10/20/2021
Job Basics
Industry Sector: Lifestyle
Job Categories: Marketing & Digital Marketing
Company Type: Apparel/SoftGoods
State: TN
City: Franklin
Country: United States
Required Experience: 3 - 5 years
Job Type: Full Time
Salary:
Required to Relocate: No
Required to Travel: No
Employee May Telecommute: Yes
Job Seeker Must Live Within: Telecommute
Job Description & Requirements
Swiftwick is a leading performance sock company. Swiftwick empowers life’s adventures through thoughtful design, superior craftsmanship and a continuous passion to help others do what moves them. Every sock is made in the USA and backed by our "Best Sock You Will Ever Wear" guarantee. Swiftwick is headquartered in Franklin, TN. Remote work is optional for this role.
The Brand Content & Community Specialist contributes to the overall brand, creative, social and marketing strategies on the Swiftwick marketing team. The Brand Content & Community Specialist is a highly organized individual with the ability to manage multiple projects at one time. They are tapped into the outdoor and athletic industries and know how to speak authentically to our core and target audiences using the Swiftwick brand voice. They are well-versed in a variety of marketing concepts, principles, and tactics with an emphasis on digital engagement. They generate creative ideas and solutions, and collaborate cross functionally to bring them to life. They have a strong understanding of the digital marketing landscape and must use both their creative & analytical skills to build, launch, and monitor campaigns.
RESPONSIBILITIES:
- Develops, project manages, and executes marketing content strategy that accurately reflects brand voice and reaches target audiences for a variety of channels, with a focus on email, social media, blog, website, and events.
- Own marketing content and communications calendar. Plan content and timelines for email, social, and blog using strategic insights and understanding of core customers.
- Shows a deep understanding of and passion for the Swiftwick brand position, target customers, and core-users of Swiftwick products.
- Acting as the voice of our customer, provides thought leadership and input on brand photography, videography, and written content.
- Attends and may participate in immersive brand experiences, events, races and other brand initiatives where the Swiftwick customer adventures.
- Participates in cross-functional brainstorms and collaborates with other internal teams to develop and monitor strategic marketing initiatives.
- In partnership with the Brand Marketing Coordinator, cultivates and curates relationships within the industry including brand partnerships, local organizations, influencers, and athletes.
- Lead community management to drive increased engagement and participation.
- Actively monitor and report on content performance; present insights and best practices on areas of oversight.
- Stay current with digital, social, consumer, and industry trends and make timely recommendations and improvements to evolve brand presence.
- The above represents general responsibilities for the position. Other duties, responsibilities and qualifications may be assigned as defined by the executive management team supporting company goals and initiatives.
Experience
Hard Skills
- 3-5 years in digital marketing, brand marketing, communication, or advertising role.
- Professional experience creating content for the outdoor, athletic, and/or fitness industry, coupled with a personal passion for at least one of these areas.
- Bachelor’s Degree in applicable field of study.
- Experience with developing and executing strategic initiatives.
- Proven experience in content management systems, and social media business and analytics platforms.
- Experience with direct to consumer/e-commerce preferred.
- Excellent writing skills, both short & long format.
- Experience implementing SEO best practices.
- Experience with email marketing tools, such as Klaviyo, preferred.
- Experience with Microsoft Excel and gSuite.
Soft Skills
- Excellent time management and organization skills with outstanding attention to detail.
- Ability to manage and prioritize multiple projects.
- Creative mind with ability to speak authentically to our audience.
- Regularly active on most, if not all, social media channels and familiar with each platform’s best practices.
- Ability to effectively lead meetings & brainstorming sessions.
- Excellent interpersonal skills.
- Must be proactive, reliable, and responsible.
- Go-getter who takes initiative to try new things.
- Self-motivated with a positive and professional approach.
- Desire to help foster a creative and collaborative team culture.
