Brand Marketing Coordinator
Posted by Swiftwick on 11/08/2021
Industry Sector: Outdoor
Job Categories: Marketing & Digital Marketing
Company Type: Apparel/SoftGoods
State: AL, AK, AB, AZ, AR, BC, CA, CO, CT, DE, FL, GA, HI, ID, IL, IN, IA, KS, KY, LA, ME, MB, MD, MA, MI, MN, MS, MO, MT, NE, NV, NB, NH, NJ, NM, NY, NF, NC, ND, NS, OH, OK, ON, OR, PA, PI, QC, RI, SA, SC, SD, TN, TX, UT, VT, VA, WA, DC, WV, WI, WY
Country: United States
Required Experience: 1 - 3 years
Job Type: Full Time
Required to Relocate:
Required to Travel:
Employee May Telecommute: Yes
Job Seeker Must Live Within:
Job Description & Requirements
Swiftwick is a leading performance sock company. Swiftwick empowers life’s adventures through thoughtful design, superior craftsmanship and a continuous passion to help others do what moves them. Every sock is Made in the USA and backed by our "Best Sock You Will Ever Wear" Guarantee. Swiftwick is headquartered in Brentwood, Tenn.
The Brand Marketing Coordinator contributes to the overall brand, creative, social, and marketing strategies on the Swiftwick marketing team. The Brand Marketing Coordinator is a highly organized individual with the desire to take initiative and the ability to manage multiple projects at one time. They are a digitally savvy marketer with creative chops and familiarity with content marketing, public relations and social/e-commerce marketing.
? Assist in implementing creative and copy strategies for email and social marketing while maintaining the brand’s voice, tone and brand guidelines.
? Assists in developing copy for regular blog and cross-platform social media posts.
? Build, maintain, and report on Ambassador/Athlete partnerships.
? Monitor daily social media platforms and assist in implementing new social media tactics.
? Maintain and update brand marketing calendars and timelines.
? Maintain and update content management systems for multiple segments.
? Manage creative timelines and project lifecycle.
? Supports PR team and management of affiliate program.
? Manage miscellaneous operational tasks related to ongoing & one-off marketing projects.
? Supports multiple departments across the company as it relates to marketing projects.
? Participate in brand projects that include creative production, events, brand collateral and sales collateral, as well as assisting in managing talent, product and production schedules for videos, sales programs, events and brand programs.
? Assist with brand photography to further social, email and image management.
? The above represents general responsibilities for the position. Other duties, responsibilities and qualifications may be assigned as defined by the executive management team supporting company goals and initiatives.
? 1-3 years in marketing, communication or public relations role.
? Bachelor’s Degree in Marketing, Communication, Public Relations, Advertising or Business.
? Proven experience in content management systems (e-commerce preferred), social media business platforms.
? Excellent writing & proofreading skills (samples required).
? Familiarity with SEO best practices.
? Experience with Microsoft 365 and gSuite.
? Excellent time management and organization skills.
? Ability to manage and prioritize multiple projects with outstanding attention to detail.
? Creative mind with analytical abilities.
? Excellent interpersonal skills.
? Must be proactive, reliable, and responsible.
? Self-motivated with a positive and professional approach.
? Desire to help foster a creative and collaborative team culture.