The Fishing Industry Jobs Marketplace

Product Marketing Manager


Posted by iFixit on 11/10/2021

Job Basics

Industry Sector: Lifestyle

Job Categories: Management - Product -Brand

Company Type: Accessories, DoesnotApply

State: CA


Country: United States

Required Experience:

Job Type: Full Time


Required to Relocate:

Required to Travel: Yes

Employee May Telecommute: No

Job Seeker Must Live Within: Telecommute

Job Description & Requirements

The Product Marketing Manager will lead iFixit's marketing activities associated with identifying market opportunities, building business cases, understanding the target customer requirements, developing go-to-market strategies and execution. You will be responsible for strengthening our brand and boosting sales through outstanding product presentation. Your goal will be positioning and promoting products through the most profitable plan. Creative and quantitative thinking is a must for this position. The perfect candidate will be familiar with a variety of marketing techniques, comfortable with research and knowledgable with varied pricing strategies and campaigns.

Product Marketing Manager responsibilities are:

  • Translation of technical details into user benefits

  • Partnering with product development to translate customer requirements into product attributes 

  • Manage a product line plan to optimize iFixit's product offering and profitability 

  • Creating compelling messages to be used across a variety of platforms, such as landing pages, ad campaigns, retail POS, etc...

  • Follow and analyze market trends in order to best position our brand and products

  • Develop go-to-marketing strategies to maximize the market opportunity 

  • Work alongside and within a variety of teams to implement strategies, from design and content to product and sales.

  • Evaluate and analyze consumer and retail feedback to measure impact and report relevant KPIs

  • Study our products in order to work effectively in this role

  • Outline the compliance regulations/requirements as part of the product requirements

Product Marketing Manager requirements are:

  • Background in product management, product development, product marketing or brand management

  • Proficiency in, and familiarity with, web analytics tools such as Google Analytics or WebTrends

  • Creativity, an eye for detail, and an analytical mind are necessary. These will take you a long way in crystallizing marketing campaigns

  • BS/BA in similar or related field such as Communications, Marketing, Business; proven prior experience as a Brand or Product Manager, or similar position

iFixit is an awesome place to work. Here are some of our perks.

  • A repairable laptop, and any software you need.
  • 100% employer-paid health insurance.
  • 401k plan with 4% employer match.
  • Profit sharing after a year of employment.
  • Flexible vacation time + paid holidays.
  • Dependent Care FSA.
  • Generous stipends towards repair & wellness.
  • $400 towards a bike or alternative method of transportation.
  • A sweet pair of headphones to get your head in the game.
  • Employee discounts on parts and tools.
  • Charitable contribution matching! We'll 100% match your tax deductible.
  • Did we mention you get to work in one of the happiest places in the world? Oprah said it, so you know it's true. Our office is located downtown within walking distance to everything.


When you go to a website like iFixit and scroll through the guides, it's easy to forget that there are tons of real people keeping all those bits and bytes running smoothly. But there are literally dozens of us! We're a diverse team, split between two continents, but we're united by a love of tinkering and repair.

iFixit is proud to be an equal opportunity employer. Because we are trying to teach everyone to fix everything, we need a team as diverse as our online community. We believe that it takes people of all backgrounds to help us fix the world. Therefore, iFixit does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or any of the other important characteristics that make us unique and valuable.

iFixit is committed to creating a diverse team—not only in who we hire—but through creating a supportive environment for all of our team members based on mutual respect and inclusivity.

To Apply:

Upload your resume and a short cover letter, as .pdf files.

About iFixit

iFixit is a global community of people helping each other repair things. We believe that repair reduces e-waste, saves people money, and teaches engineering. Fixers from all over the world have helped us write thousands of repair manuals for everything from cellphones to appliances to clothing. Why do we do it? Because most companies—even those that make great products—don’t provide repair parts or repair documentation. Too often, people don’t have the means to repair their broken stuff and needlessly buy new things. We want to stand up against the throwaway culture. Everyone should have the right to maintain and fix what they own. And we need everyone's help to do so.