Territory Sales Representative (Northern CA, NV)
Posted by Don Coffey Company on 09/04/2026
Job Basics
Industry Sector: Fishing
Job Categories: Sales - Company Rep & Support
Company Type: RepAgency
State: CA
City: Northern CA, Nevada
Country: United States
Required Experience: 1 - 3 years
Job Type: Full Time
Salary: DOE
Required to Relocate: No
Required to Travel: Yes
Employee May Telecommute: No
Job Seeker Must Live Within: 50+ miles
Job Description & Requirements
Outside sales agency specializing in freshwater/saltwater/flyfishing/hunting/
This role primarily services existing customer sales accounts and develops new sales opportunities in the territory for multiple premiere brands. The customer base in this territory includes independent accounts as well as national distributors. Majority of travel will be with personal vehicle within the territory. Airline travel required 5 to10 times per year. Total travel approximately 60%-70%. Intermittent weekend work required for events and promotions.
Responsibilities
= Customer data and analytics reporting required weekly, including presentation preparation for sales meetings and reporting platforms.
= Develop strong relationships with customers by providing best in class customer service through product placement, inventory management and maximized profitability.
= Train retailers and store associates on technical aspects of products to provide them with the confidence and tools necessary to sell our brands over the competition.
= Analyze retail businesses to find opportunities for growth via new products, knowing your competition and winning market share by creating and developing plans to drive sales
= Frequent verbal and written communication with customers and manufacturers, including frequent onsite visits about orders, problem resolution, marketing to achieve sales objectives.
= Work closely with management to achieve strategic plan objectives.
Qualifications
= Bachelor’s Degree Preferred or Military service.
= Demonstrated experience in fishing and/or hunting industry whether personal or professional with product knowledge.
= Highly motivated self-starter that is organized and able to work independently.
= Demonstrated success in sales highly preferred.
= Must be able to effectively present sales plans and results to management and customers.
= Proficient in Excel, Word and PowerPoint.
= Reporting and analytics experience.
About Don Coffey Company
The Don Coffey Company (DCC) was founded in 1969. The goal of our company is to concentrate on developing and executing sales strategies in all channels of the fishing, hunting and camping industry. We have four regional offices which serve 50 states with approximately 53 mangement, sales and support staff.
About Don Coffey Company
About Don Coffey Company
The Don Coffey Company (DCC) was founded in 1969. The goal of our company is to concentrate on developing and executing sales strategies in all channels of the fishing, hunting and camping industry. We have four regional offices which serve 50 states with approximately 53 management, sales and support staff.

