Company Description
Since its founding in 1981, TRUE has been built on two core guiding principles: Build the highest quality products and support them with superior service. Over the years, the fitness industry has changed, new markets have sprung up and the needs of our customers have evolved, but those principles remain constant and we remain ever-vigilant in working to achieve them.
In keeping with our values, TRUE has always strived to equip our machines with the latest technology and safety features since the beginning, giving our customers the very best exercise experience possible while providing peace of mind. Here are some of the revolutionary advancements we’ve made in the industry over our 30+ year history.
