Who We Are:
Fitness EM, founded in 2001, designs, engineers, markets and distributes personal training & wellness products exclusively for women under multiple brands. Our company is committed to being the leader and innovator of fitness and wellness products and services for women.
We currently market our own brand, Empower Fitness Products as well as licensed brands such as Danskin and Shape. Fitness EM, LLC is head-quartered in Uxbridge, MA with existing accounts throughout the continental United States, Canada and the UK with developing business relationships in Mexico.
To empower women with solutions that educate, motivate and inspire them to lead an active, healthy lifestyle.
Our unique and wide-ranging assortment of women’s fitness products have been recognized and featured by fitness experts such as Health Magazine, Fitness Magazineand Women’s Health Magazine as well as The Today Show; CBS Morning Show, NY; Home Shopping Network and QVC.
We have created hundreds of products and programs exclusively for women. During the developmental process our goal is to create items that are simple and elegant while simultaneously making exercise fun and accessible to women. The current product line includes offerings in several key fitness categories including Strength Training, Toning, Core Training, Walking, Cardio, Yoga, Pilates, and Stress Relief. Every product comes with a complete exercise program to help you get started right away and deliver maximum results in a short amount of time.