The history of Big Rock Sports goes back more than 60 years to the founding of All-Sports Supply in Portland, OR. At that time, sporting goods was a much more personal business, and distributors knew the names of their retailers as well as their families.
Over the years, distribution companies—sporting goods and otherwise—became less concerned with relationships and more focused on the bottom line. However, Big Rock Sports still embraces the ideals of everyone who laid the groundwork for our company. We take pride in the relationships we build with our customers. And we don’t just know their names; we know their specific needs and concerns and the best ways to help them thrive.