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Franklin Retail Solutions Profile


Franklin Retail Solutions

2232 West Village Junction

Smyrna, GA, 30080

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Company Description

Franklin Retail Solutions is in the Sports Business. We work with the best brands in the Sports, Outdoor, and Active Lifestyle industries. From our offices in Boston and Boulder we develop retail marketing, merchandising and training programs, manage a network of over 500 field professionals who execute the programs, and analyze the results for the brands we represent. These programs enable consumers to find and purchase the running shoes, softball gloves, or camping equipment that’s right for them. Our network of field professionals works in the aisles at the biggest (and smallest) retailers in the Sports, Outdoor, and Active Lifestyle business. They merchandise the product, create visually inviting displays, and pack out inventory from the stock rooms. The field professionals educate retail associates so they can answer customers’ questions about products. “What’s the difference between this running shoe and that?” “Will this roof rack fit on my Subaru?” “Does this hydration bottle contain BPA?” In short, our work with brands and retailers enables consumers to find the right product and make informed purchases.