In 1993, a young engineering student and bike aficionado set out to do what many had tried before him ― to build the perfect bike. From the onset, he did things differently, combining aerospace-inspired methods and materials with the passion for fine craftsmanship he had inherited from his Italian ancestors. One cyclist at a time, he custom-built his offering to deliver a perfect fit and singular performance. When his creation became a company, he named it Guru, based on the bicycle’s capacity to teach life lessons and inspire.
Today, we are a diverse crew of cycling enthusiasts working hard to make outstanding bikes. Our headquarters are located just outside Montreal (Québec), Canada—a city that represents the gateway to Europe in North America and a capital of the global aerospace industry. Our approach to making bikes is based on combining the best of both worlds: cutting edge technology delivered by hand and an old school attention-to-detail.