In 1975, Sidas was established in the heart of the Alps by three ski instructors looking for ways to help skiers’ feel more comfortable. They developed a direct molding technique to customize insoles to each induvial foot shape that would provide increased sensation and reduce discomfort inside ski boots. Having no specialized tools, they molded the first insoles with and gratin dish and a cushion! The venture was a success, and so began the company’s long history.
Sidas began to grow rapidly, providing performance and comfort solutions not only to skiers but also other sports such as running, outdoor, cycling, and everyday footwear. For more than 40 years this trajectory of growth has been due to our commitment to curiosity, innovation collaboration and experience.
Still privately held and based in the heart of the Alps, Sidas continues to be driven by the desire to produce comfort and performance solutions for every foot, ever sport, and for every day!