We are not a wall street owned business. We are a family owned business, that puts people over profits. Stockholders and accountants don’t run our business, you, our customer and our partner, help us run this business. We appreciate loyal customers who love quality service and quality products from a company that cares and gives back to the community. Greed and egos don’t steer the direction our company goes, instead reputation and the love of sharing our passion, knowledge and skill of the 4WD market is what motivates us.
We care about your satisfaction and that is why we strive to always sell products that are of the highest quality. We will not sell junk just to make a quick buck. You work hard for your money like we do, and buying quality saves you money and aggravation in the long run. We travel the world to find the best products and partner with vendors who share the same philosophy as us. We know they will be there to stand behind the products they sell. We use many of the parts we sell and recommend on our own vehicles and adventures. That has been our philosophy since we started in 1979 - only sell and recommend parts we would trust on our own vehicle.