Bonnier, Inc, a Swedish-based privately held company, is a global leader in the Media and Publication Industries. Their North American subsidiary, based in NYC, owns many iconic media brands including Outdoor Life, Field & Stream, Popular Science, Saveur, Yachting, Boating, Cycle World, Waterski and Wakeboarding. Bonnier’s world is all about storytelling, content generation and marketing to its millions of subscribers and brand audiences. Li & Fung, a Hong Kong based company, is one of the world’s largest sourcing, supply chain and buying agencies. No other company has as broad worldwide consumer product manufacturing relationships with suppliers. The two companies have invested into a strategic initiative to extend some of Bonnier’s iconic media brands into consumer product collections. The first brand to introduce products will be Outdoor Life, which was founded in Denver, CO in 1898 and will be launching an initial line of technical convenient/comfort camping products in FA 2018.