Ecommerce Merchandiser

Posted by KUHL on 06/27/2019

Job Basics

Industry Sector: Outdoor

Job Categories: Ecommerce Management

Company Type: Apparel/SoftGoods

State: UT

City: Salt Lake City

Country: United States

Required Experience: 1 - 3 years

Job Type: Full Time

Salary:

Required to Relocate: Yes

Required to Travel: No

Employee May Telecommute: No

Job Seeker Must Live Within: 50+ miles

Job Description & Requirements

Ecommerce Merchandiser

Are you born from a rebellious philosophy? Do you question everything, break the rules and reject the status quo? At KUHL we resist, defy and oppose the norm. We are a growing business in need of a Direct to Consumer Merchant who will deliver an outstanding shopping experience by ensuring all DTC sales channels are easy to shop and customers can easily find the products they need and love. This is an exciting opportunity to innovate and integrate marketing campaigns with real time conversion goals and data-driven merchandising strategies. In this role, you will be responsible for the overall presentation of product and brand initiatives, identifying business opportunities, and ensuring the most relevant products are prioritized throughout the customer journey. We work in a fast-paced environment that occasionally requires quick turnarounds and/or sudden shifts in project priorities, so flexibility and grace is critical for success in this position. We are looking for a candidate who is creative, innovative, a team player and excited to contribute to KUHL. 

Job Responsibilities:

• Directly control and manage online merchandise presentation to ensure proper categorization, imagery, product copy, pricing, site prioritization and promotions are accurate and meet brand standards.
• Control all merchandising strategies in the direct-to-consumer sales channel with retail store teams to ensure a seamless shopping experience online, and in-store. 
• Create weekly, monthly and seasonal merchandising strategy in coordination with the marketing and supply chain teams to ensure executional readiness and inventory availability.
• Influence content distribution schedule for web and email teams, in accordance with seasonal merchandising strategy.
• Understand the dynamics of the digital marketing and ecommerce ecosystem and extract key trends, topics and content themes that will help us engage our target audience and drive conversions.
• Optimize consumer experience through data driven decisions, make suggestions, plan, implement, and execute improvements to increase overall conversion rates.
• Conduct site audits and gap analyses, present findings weekly and monthly.
• Recommend improvements to current processes and procedures.
• Develop and implement calls-to-action and promotional placements to hit target KPI’s. 
• Prepare and present daily/weekly reporting for company leadership.
• Understand consumer buying trends and categorical seasonality in an evolving industry.
• Communicate effectively with team members and project owners
• Accept constructive feedback on a regular basis and use it to grow and improve
• Have a positive respectful attitude and willingness to learn from others on the team
• Collaborate with Marketing, Product and Sales, to fully optimize online customer experience.
• Simultaneously manage multiple projects with short deadlines
• Assist other marketing team members to accomplish their strategic initiatives as needed.

Qualifications:

• Bachelor's degree 
• 2-3 years of experience
• Detail oriented with excellent project management, analytical, communication, and problem-solving skills.
• Demonstrable track record of defining and executing highly effective DTC merchandising initiatives.
• Metrics-driven, with a relentless focus on user experience and increasing conversion rates, while promoting new products or product collections in alignment with current marketing initiatives.
• Experience operating within an omni-channel environment, ensuring consistent shopping experiences for customers online and in-store.
• Proficiency with Microsoft Office software, including Word, Excel, PowerPoint, and Outlook
• Experience managing consumer facing retail and e-commerce shopping platforms in related industries (outdoors, consumer electronics, tech, etc.) such as, but not limited to: Shopify, Magento, Demandware, WooCommerce, WordPress, or others
• Proficiency coordinating with a variety of brand stakeholders

Preferred Qualifications:

• Must be self-motivated with the ability to manage and prioritize multiple tasks
• Expertise in digital marketing, online retail or merchandising or a combination of both education and experience.
• Understanding of SEO concepts
• Experience working in an agile marketing environment
• Experience working for creative agency or in-house marketing/creative team

Experience: Ecommerce merchandising: 2-3 years 

Education: Bachelor's 

The benefits of being on the KUHL team:

=       Family health insurance provided by KÜHL after 90 days employment.

=       On-site gym/workout room with shower facilities

=       Daily gourmet lunches prepared by our private chef

=       Competitive compensation

=       Performance bonus

=       Paid time off

=       Employee discounts on all KÜHL products

=       401K

About KUHL

ORIGINAL, UNIQUE & REFRESHINGLY DIFFERENT

Our focus is on the product and only the product, which opposes the logo-driven norm. At KÜHL®, we set out to demonstrate how original ideas lead to creating the best outdoor lifestyle clothing.