Content Marketing Coordinator
Posted by Eagle Claw Fishing Tackle, Co. on 07/27/2020
Job Basics
Industry Sector: Fishing
Job Categories: Marketing & Digital Marketing
Company Type: HardGoods/Equipment
State: CO
City: Denver
Country: United States
Required Experience: 3 - 5 years
Job Type: Full Time
Salary:
Required to Relocate: Yes
Required to Travel:
Employee May Telecommute: No
Job Seeker Must Live Within:
Job Description & Requirements
Position Purpose Under the direction of the Digital
Marketing Manager, this position will plan, execute, and coordinate content
creation and distribution in print and digital media channels to increase product
loyalty and awareness. Essential Duties =
Develops,
administers, and maintains the written and visual aspects of brand presentation
across various digital marketing channels ensuring accuracy, timeliness, and
adjusting based on end user interaction and behavior. =
Writes and
publishes copy for: press releases,
print ads, product marketing, email marketing, blog, general website, social
media, and product packaging. Must be
familiar with web based CMS platforms. =
Makes strategy
recommendations based on web user analytics for improving overall brand
marketing strategies. Continuously
improves by capturing and analyzing the appropriate metrics and then acting on
that information in coordination with the Marketing Managers recommendations. =
Coordinates with sponsorship staff for planning and
receiving relevant content for use in digital content marketing. =
Manages usage
writes for content provided by third parties. =
Optimizes company pages within each platform to increase the visibility of the company’s content in the digital sphere. =
Moderate all
user-generated content in line with the moderation policy for each community. =
Collaborates with
third parties (media, sponsorship staff, TV/Competitive fishing personalities)
to increase awareness of brands through campaign building, data mining,
giveaways, etc. =
Collaborates with
marketing manager to create and maintain editorial and syndication schedules
for digital and print marketing channels. =
Assists in email
database management, and consumer research projects as required. =
Assists in and/or
attends trade shows and events =
All other duties
as needed or assigned Knowledge/Skills and Experience Results
of Actions The incumbent’s skill and proficiencies will aid Eagle Claw and subsidiary brands in staying current with evolving digital trends. Key results will aid in developing a digital content development and distribution model that builds relationships with end consumers while simultaneously supporting sales through our current wholesale and distribution model.
Eagle Claw Fishing Tackle, Co. is one of the most recognized names in the tackle industry and has been a manufacturer of fishing products for over 90 years. Not only do we manufacture our fishhooks right here in Denver, CO, but we distribute premium quality fishhooks, rods, reels, and terminal fishing tackle throughout the United States and in over 40 countries worldwide.
Along with being a great place to work, we offer the opportunity to work a 4 day work week, ability to participate in an excellent benefit package which includes medical, dental, life insurance, long term disability, profit sharing and a 401K plan with a match, and the opportunity to receive a 90 day bonus.
Eagle Claw is an equal opportunity employer, dedicated to promoting a culturally diverse workforce.
About Eagle Claw Fishing Tackle, Co.
Eagle Claw Fishing Tackle, Co. is one of the most recognized names in the tackle industry and has been a manufacturer of fishing products for over 90 years. Not only do we manufacture our fishhooks right here in Denver, CO, but we distribute premium quality fishhooks, rods, reels, and terminal fishing tackle throughout the United States and in over 40 countries worldwide.
Along with being a great place to work, we offer the opportunity to work a 4 day work week, ability to participate in an excellent benefit package which includes medical, dental, life insurance, long term disability, profit sharing and a 401K plan with a match.
Eagle Claw is an equal opportunity employer, dedicated to promoting a culturally diverse workforce.