Marketing Director

The Mission

Want more. Do more. Be more. 

We are the activation energy that inspires people to become more.

We’re entrepreneurs who value each other, our customers, and the process of progression.

Description

The Marketing Director leads the marketing team on projects and activities aimed at developing and executing marketing strategies and campaigns with the overall goal of maximizing company growth. They manage and oversee the execution and analysis of all marketing strategies. This role requires a heavy emphasis on Digital Marketing. 

The Job:

• Set marketing goals and objectives

• Plan, implement and manage both digital and retail marketing strategy

• Contribute to the overall growth of the company

• Build, review and manage content marketing strategy 

• Determine, track, and present KPIs for marketing efforts

• Work with sales and customer success teams to drive brand awareness and product purchases

• Create and present annual marketing plan and strategy

• Use data and reports to make evidence-based decisions

• Stay up to date with best practices and the latest technology

• Design, plan and execute effective marketing campaigns

• Manage and train Marketing teams

• Provide training and guidance to the events/sales team’s efforts

• Prepare and manage the marketing budget

• Drive the implementation of marketing campaigns that meet business objectives and drive leads

• Work closely with the Sales department to align sales and marketing strategies

• Build an inbound marketing plan

• Motivate the digital marketing team to achieve goals

• Help produce reports, company brochures and related marketing materials and literature

• Maintain brand standards and ensure compliance across all marketing and communication channels

• Build, manage and coach a high-performing Marketing team

About you:

• 5-10 years experience in marketing

• A proven track record of implementing successful marketing strategies 

• Customer-centric

• Hands on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc.

• In-depth knowledge of big data analysis

• Regularly produce and present reports

• Excellent organizational and time management skills

• Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)

• Solid understanding of market research and data analysis methods

• Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels

• Understanding of different business disciplines (IT, finance etc.)

• A leader with both creative and analytical capabilities

• Outstanding communication (written and verbal) and interpersonal abilities

• In-depth knowledge but ability to think laterally

Why Gnarly:

• Dynamic and growing company

• The opportunity to build and grow an upcoming brand in a new category

• Casual and authentic culture

• Health Insurance

• Annual PTO

• Generous employee discount

Physical Requirements:

• Ability to sit for extended periods of time

• Ability to look at a computer for extended periods of time

• Ability to travel domestically utilizing various methods of transportation

Employee Conduct:

It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co-workers, customers and vendors.

Equal Employment Opportunity

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.