Specialty Sales & B2B Manager

Position Mission

Based in Longmont, Colorado, this position will be responsible for the planning and execution of our sales strategies for a portfolio of products including HydraPak, Polar Bottle, and Bottle Bright to our outdoor, camp, and recreation channels. The primary focus is on the independent retailer base, related buying groups, and regional sales organizations in the US and Canada. Although the focus is on the outdoor channel, there are opportunities throughout a variety of specialty and regional outlets. This position will be responsible for managing a small established group of independent sales agencies covering specialty retailer accounts. This person will be the primary sales lead in these channels, and will also be accountable for networking, calling, and growing sales for territories not covered by these groups.

ORGANIZATIONAL STRUCTURE

Functional Area

Sales

Immediate Supervisor

Director of Sales

Subordinates

None

Other Key Relationships

Internal Sales Team

Customer Service

Marketing

Independent Sales Reps

Working Environment &  Physical Demands

Typical office environment. Requires prolonged sitting, bending, stooping and stretching, and lifting. Requires eye-hand coordination and manual dexterity sufficient to operate a keyboard, photocopier, telephone, calculator, and other office equipment. Requires a normal range of hearing to communicate and answer the phone. Requires eyesight correctable to 20/20 to read numbers, reports, and computer terminals. Ability to travel up to 20% of work time.

FLSA Status

This is a full-time, Exempt position requiring dependable attendance. This position is not eligible for overtime pay.   

DUTIES AND RESPONSIBILITIES

·        Manages all sales and business development activities related to specialty camp, outdoor, and recreation retailers.

·        Responsible for executing company plan and achieving company goals in US camp, outdoor, and recreational channels.

·        Sources and targets new customers and sales opportunities, initiates action plan to approach and secure new business for the company.

·        Manages and directs agency field sales representatives in the US and Canada to support retailer network as well as develop personal retailer relationships.

·        Develops reporting structure and measurable goals for agencies and schedules quarterly planning meetings.

·        Manages and develops business in open territories not covered by independent agencies, creates weekly calling, and reporting structure for director of sales.

·        Provides forecasts to the organization with a yearly and monthly breakdown and be accountable for achieving goals.

·        Visits top accounts annually and travels to regional and national trade shows as needed.

·        Collaborates with marketing to present a coordinated team to the industry and develop electronic assets for success to the online channel.

·        Collaborates closely with customer service to provide extraordinary service, dealer support, and personalized attention.

·        Oversees preseason sales program for spring and fall.

·        Develops and oversees the Company’s custom program with a focus on nutrition partners, ski resorts, and race organizers.

·        Effectively and knowledgeably presents product line both virtually and in person to new and existing accounts.

·        Manage Elastic B2B platform in order to leverage its full potential to provide best ROI for both HydraPak and its customers.

EDUCATION AND SKILLS

EDUCATION AND FORMAL TRAINING:

·        High school diploma or equivalent required

·        Bachelor’s degree in related field

·        or equivalent experience in lieu of degree required

·        Minimum three years in sales or business development experience with product and category required

·        Knowledge of outdoor industry or similar industry desired

·        Major account or independent sales representative management desired

KNOWLEDGE, SKILLS, AND ABILITY:

·        Excellent written and verbal communication and presentation skills.

·        Highly experienced with Microsoft Excel; ability to generate and manipulate pivot tables on the fly. Comfortable with all other MS Office and GSuite products.

·        Comfortable with various CRM (Zendesk) and ERP (Acumatica) systems.

·        Prior experience managing Elastic B2B highly desired.

·        Proven ability to drive the sales process from plan to close, articulate all distinct aspects of company products and services.

·        Proven ability to position products against competitors.