The Fishing Industry Jobs Marketplace


Brand Education & Activation Guide

 

Posted by KEEN Footwear on 11/18/2022


Job Basics

Industry Sector: Outdoor

Job Categories: Events

Company Type: Accessories, Apparel/SoftGoods, HardGoods/Equipment, Retailer

State: MN

City: Minneapolis

Country: United States

Required Experience: 1 - 3 years


Job Type: Full Time

Salary:

Required to Relocate:

Required to Travel: Yes

Employee May Telecommute: Yes

Job Seeker Must Live Within:


Job Description & Requirements

General Summary

The Brand Education and Activation Guide is a brand ambassador, providing best in class service to KEEN partner retailers through staff education, retail merchandising, sales contests, and providing key market feedback to company leaders. This role develops strong relationships with retail partner staff by consistently delivering excellent service, helping with in store event needs, and conducting quality checks.

Essential Function

  • Drive sell-through at retail partner locations by educating staff on the brand, KEEN values, technical information, footwear 101, etc.
  • Support key partner retailers with in-store selling and promotional activities during sales events, grand openings, and seasonal kick offs
  • Organize and conduct demo events during seasonal launches with key product initiatives
  • Distribute and install seasonal point of sale materials at retail locations. Ensures brand stories are aligned across the US region
  • Onsite support of customer facing event experiences across the country, engaging and exciting fans about KEEN values and product
  • Provide market feedback including photos, comments from retail staff and fans, and competitor insights using internal feedback software


Qualifications & Competencies

  • Bachelor's Degree or equivalent in Marketing or related field Preferred
  • Two (2) years' experience in events, marketing, customer service and/or retail Required
  • Experience in Footwear Preferred
  • Self-directed with the ability to work in a fast-paced, dynamic environment
  • Strong ability to converse with a vast range of consumer demographics, conveying technical information in layman’s terms (comfortable and confident with public speaking)
  • Available to work occasional weekends and travel for extended periods of time
  • Must be willing to be on the road and travel 60% of the time
  • Must maintain valid driver’s license and meet company MVR requirements

Travel Required

  • 60% Domestic both by vehicle and air travel

Status: Full-time, salaried

 

Why Work at KEEN:  Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that’s on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal, and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for business. By giving back, reducing impact, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place. 

At KEEN, we believe in a more just and equitable future for all people. As a global brand, we acknowledge that our business, buildings, and daily lives exist within the traditional territories of indigenous peoples. We strive for a future that recognizes the knowledge, rights, and resilience of these peoples.

KEEN Footwear is an equal opportunity employer.  We value an inclusive and diverse community. Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.



About KEEN Footwear

Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that’s on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal, and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for business. By giving back, reducing impact, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place.