The Fishing Industry Jobs Marketplace

Marketing Coordinator


Posted by Pit Viper Sunglasses on 05/15/2023

Job Basics

Industry Sector: Action, Bike, Fitness, Lifestyle, Outdoor, Snow, WaterSports

Job Categories: Marketing & Digital Marketing

Company Type: HardGoods/Equipment

State: UT

City: Park City

Country: United States

Required Experience: 1 - 3 years

Job Type: Full Time

Salary: $45,000 - $65,000

Required to Relocate: Yes

Required to Travel: No

Employee May Telecommute: No

Job Seeker Must Live Within: 50+ miles

Job Description & Requirements

Position: Marketing Coordinator

Salary: $45k-$65k DOE

Benefits Class: Full Time Salary

Location: Salt Lake City, UT

Reports to: Marketing Director




The Marketing Coordinator position is the glue that keeps all the teams together in the form of Project Management. From confirming the tiny details of every corner of the marketing plan to brainstorming brand campaigns to run throughout the year - this position will require you to exercise both sides of your brain regularly. We need your help to keep the team on track to create the best marketing that has ever been marketed and fast track Pit Viper to world domination.


In this roll, you will:

  • Work directly with the Marketing Director
    • Take direction and coordinate action with the rest of the team
  • Ensure marketing campaigns and activations run smoothly by being the project manager of most marketing campaigns. This includes but is not limited to:
    • Organizing and managing campaign plans
      • The campaign plans is the single source of truth for all marketing launches and will be your home base
    • Herding the cats that are the marketing department members
      • Assisting with developing plans for each marketing channel with task oriented team members
      • Creating timelines, setting deadlines, and making sure they are met
        • Following up with them to ensure they are aware of their tasks and on track with the timeline
      • Clearly distill and communicate information to affected parties
    • Taking notes at all brainstorm and department meetings
      • Identifying action points and communicating them to department members
    • Working closely with content manager to keep marketing asset tracking consistent and accessible
    • Gather all slices of the marketing campaign pie for director’s final review at least one week prior to launch day
      • Every asset from every channel in a full promotional rundown to allow for any last minute edits or adjustments
    • Popping champagne when launch goes off without a hitch
    • Recap and report after each product launch
  • Wear other hats within the marketing department
    • Content creation
    • Content management
    • Photoshoot support
      • Coordinating props and additional needs
      • Assisting in shot list and agenda creation
      • Gathering additional content needs (ex: behind the scenes)
      • Comfortable with being in front of the camera
    • Assist with event activation organization
    • Website merchandising
    • Bringing random ideas to life
      • Example: hiring a petting zoo



  • 1-3 years of experience in marketing or a related field
  • Insanely high organizational and project management skills
  • Superb communication skills
  • Firm grasp on marketing channels and best practices
  • Digital proficiency and ability to quickly learn new systems
    • Google Drive, DAM platforms (Brandfolder), Marketing Softwares
  • Ability to work with a wide range of personalities and characters
  • Be able to make us laugh out loud (not just quiet nose snorts)
  • BONUS skills
    • Adobe Suite
    • Photography
    • Video editing
    • Copywriting
    • Tastefull sass



  • Some weeks will test your faith in yourself and the deity of your choice. Expect to work overtime and overnight on large promotions i.e. Black Friday
  • Exposure to mild amounts of nudity can not be avoided nor promised
  • If you are at all familiar with Pit Viper’s marketing (you should be), you know what you are getting yourself into.
  • Disclaimer from previous marketing coordinator: “buckle up”


Send your resume, cover letter, and whatever else you think will convince us using the link on this page.



  • 401k
  • Healthcare ($400)
  • Cell Phone
  • 20 Days PTO per year
  • Profit Sharing bonus structure
  • Wellness Benefit ($1000)
  • Monthly Gear Allowance ($200)
  • Bike to Work Reimbursement

About Pit Viper Sunglasses


Pit Viper is here to party.  

Sunrise to sunset, reef breaks to ridge lines, holeshots to holy shit, we build the functional, fun-loving gear that is serious about taking things less seriously.  

Our foundation is creating eyewear that can take a beating. Our goal is building quality gear for the activities we love. We are bold. We take chances. We will always deliver the optimal blend of style and performance.