Marketing Manager

Posted by Hawke Sport Optics on 11/12/2024

Job Basics

Industry Sector: Hunting/Shooting

Job Categories: Marketing & Digital Marketing

Company Type: HardGoods/Equipment

State: IN, MI, OH

City:

Country:

Required Experience: 1 - 3 years

Contact Name: Kevin Sheehan

Contact Phone: 877-429-5347 ext. 301

Business Phone: 877-429-5347

Job Type: Full Time

Salary: $70,000-$100,000

Required to Relocate:

Required to Travel: Yes

Employee May Telecommute: Yes

Job Seeker Must Live Within:

Job Description & Requirements

HAWKE OPTICS MARKETING MANAGER

 

Overview:

Hawke Sport Optics is looking for an energetic and dynamic person to manage all aspects of U.S. marketing.  A successful candidate will have strong organizational and communication skills with extensive knowledge of the hunting/shooting sports industry.  She/he will be fully experienced with traditional and digital marketing, including advertising, social media, brand building, and product management.  Hawke is a worldwide market leading manufacturer of sport optics, including riflescopes, crossbow scopes, binoculars, spotting scopes, range finders, and more.  

 

Role and Responsibilities

·        Reporting to the VP of Sales and Marketing and working closely with our marketing team in the United Kingdom.

·        Manage and grow the company’s social media campaign, including Facebook, Instagram, Youtube, Twitter, and more.  Develop and execute a social media plan that maximizes growth and brand awareness.

·        Develop and manage a comprehensive traditional marketing plan including traditional print, digital, and TV advertising.

·        Oversee and manage relationships with sponsored TV shows and maximize the benefit, content, and exposure from these sponsorships.

·        Work with the company’s media/communications partner to maximize brand awareness through press coverage and editorial content.

·        Pursue and build relationships with outdoor industry writers and Youtube/internet channels to maximize exposure through product reviews and editorial content.

·        Develop and manage in-store point-of-purchase materials for dealers/customers.

·        Manage consumer promotions such as consumer rebates and programs.

·        Work with our product specialists and sales team to execute successful trade shows, consumer shows and dealer events.

·        Assist in the management of the company’s website.

·        Manage consumer-direct email campaigns

·        Assist in the creation of product and brand videos for use on social media and the company’s website

·        Participate in the creation of catalogs, flyers, brochures, sales collateral, website materials (i.e. web banners), and packaging

·        Assist in the execution of dealer co-op projects.

·        Manage the U.S. marketing budget, track campaign results, and maximize the ROI of marketing expenses.

·        Manage U.S. digital campaigns through social media, online content, advertising, promotional materials, and public relations.

 

Requirements:

·        Bachelor’s degree or higher in Marketing preferred

·        Strong communication skills

·        Excellent proofreading and content editing skills

·        Experience in the outdoor industry

·        Strong knowledge of sport optics

·        Extensive experience with marketing management

·        Extensive experience with social media

·        Ability to operate in a high-energy, fast-paced environment, often managing multiple projects and tasks simultaneously.

·        Proficient in Windows Office

·        General understanding and ability to do light graphic design work is a plus

·        Some travel is required.

·        Some weekends and overtime is required.

·        Some sales and service responsibilities are required.

 

About Hawke Sport Optics

Hawke is a worldwide market leader at the forefront of optical performance with class-leading innovation and design offering a complete line of sport optics from rifle, crossbow, shotgun and air gun scopes to binoculars, spotting scopes and accessories. Accuracy, strength and precision; Hawke optics blend iconic design, exceptional engineering and unrivalled craftsmanship to create an unforgettable viewing experience. As awareness of Hawke Sport Optics continues to grow, more customers are trusting Hawke as the unquestioned industry leader in optics.

About Hawke Sport Optics

Hawke is a worldwide market leader at the forefront of optical performance with class-leading innovation and design offering a complete line of sport optics from rifle, crossbow, shotgun and air gun scopes to binoculars, spotting scopes and accessories. Accuracy, strength and precision; Hawke optics blend iconic design, exceptional engineering and unrivalled craftsmanship to create an unforgettable viewing experience. As awareness of Hawke Sport Optics continues to grow, more customers are trusting Hawke as the unquestioned industry leader in optics.